By Jeni Marinucci
In a world where people want – and need – to eat on-the-go, QSR establishments are always on the lookout to find ways to keep a changing client base happy. We already know that many millennials rarely eat breakfast at home, and convenient delivery-to-door services are on the rise, including restaurants who have not historically offered this option. UberEats and other home delivery apps make ordering QSR food for home consumption easy, and it’s a move not unnoticed by the big players, as news now comes that McDonald’s is making a push in the delivery direction.
CTV News reports that McDonald’s is unveiling a new ordering app and delivery service to serve customers who want the QSR option, but without leaving their homes or waiting in a drive-through line. CTV cites the company’s global growth report, released earlier this week, and their plans to delve into home delivery:
“No other food company in the world has this reach and ability to be this convenient to so many customers through delivery. Currently, McDonald’s is experimenting with different delivery models including partnering with third parties for ordering and fulfillment throughout the world.”
Other international brands like Burger King are already using home delivery apps to serve a hungry customer base – and helping create new customers as well. With McDonald’s offering delivery options in the marketplace in some countries already (China and Singapore, namely), the North American market seems to a logical next step after beta-testing programs overseas. CTV also notes that the report “hints” that the next areas for implementation of this program are their “top five market” areas: The U.S., Canada, France, Germany, and the U.K.
Other changes to the in-house dining experience are coming as well. Orders can be placed in advance of customer arrival, eliminating ordering and paying on-site. Upon arrival in the restaurant, orders will be ready and waiting for either take-out, or inside consumption. In addition to streamlining the ordering process by allowing customers to “skip-the-queue,” in-store, order ahead curb-side pickup options will also be available to those opting out of drive-through line-ups.