OpenTable, a global leader in restaurant tech, has announced new and updated product features for restaurants, many powered by AI and automation. From table automations and AI-powered search distribution to natural-language reporting, OpenTable partners will access a more complete and connected operating system to help improve their business.
The launch focuses on three priorities for restaurants: driving valuable demand, turning insights into action and connecting to the systems they use every day. The new features and enhancements are designed to reduce manual work, create more opportunities to fill seats and give restaurant teams more time to focus on delivering a memorable dining experience.
“Restaurants are under pressure to do more with less, and their technology needs to solve real problems quickly,” said Sagar Mehta, Chief Technology Officer at OpenTable. “We’ve developed these tools by listening directly to our restaurant partners and building what they’ve asked for. We’re applying AI and automation where they can make the biggest difference – driving demand, unlocking revenue and helping teams deliver more personalized hospitality without adding more complexity. When the right systems work together, restaurants get something invaluable in return: more time to focus on their guests.”
Nothing is more expensive than empty seats
Diners are searching for restaurants in new ways, with AI-driven discovery growing rapidly. Yet, many restaurants struggle to become visible on these new platforms. Restaurants also need better ways of managing their books and optimizing to fill seats based on demand. OpenTable is bridging that gap, helping operators fill seats without adding hours of manual administrative work.
- New integrations with some of the most widely used LLMs: OpenTable has partnerships and integrations with leading AI services and search platforms, including Google (Search, Maps and Gemini), ChatGPT, Microsoft’s Copilot and Perplexity, as well as Amazon’s Alexa+ AI assistant, helping restaurants show up where diners are already searching.
- Get discovered through OpenTable’s AI chat:OpenTable helps diners discover restaurants through natural conversations the way they’d ask a friend. With 500,000+ monthly active global users, AI Concierge gives restaurants another way to reach diners as they decide where to book.
- Help drive demand with richer, automated profiles: AI-generated restaurant profiles help bring dining rooms and event spaces to life using information from restaurant websites and details operators provide – saving operator time and helping diners choose restaurants with confidence.
OpenTable is making it easier than ever for restaurant teams to put their data to work, giving operators instant answers, deeper guest insights, and actionable ways to unlock hidden revenue on the floor.
- Natural language reporting (in testing): Restaurants can now ask questions about their data in conversational language and get instant, actionable answers. For operators who are already stretched thin, the information they need to make better decisions is a question away: operators will be able to ask questions like “Which locations in my group have the largest increase in covers?”
- Table adjustments based on live demand: OpenTable’s new tools automatically adjust table minimums based on live demand.
- Better insights = better hospitality: New enhancements to OpenTable’s tools provide more guest details than a standard guestbook to power personalized hospitality. This includes features that equip staff with cross-location guest profile insights to recognize first-time visitors to new locations like regulars.
- Uncovering opportunity in the book: Tools show where operators are losing bookable hours and inventory – and how to get them back. In testing, operators reported gaining back, on average, 39 minutes of reservable time per shift.
OpenTable is also expanding its integration so that restaurants can connect reservation and guest data to the technology they already use.
- Partner integrations and open connectivity:OpenTable’s ecosystem includes more than 200 partners across discovery, demand generation and restaurant operations.
- More voice AI integrations: OpenTable has more than 20 voice AI partners globally to ensure there’s tech that fits each restaurant’s unique needs, booking guests without pulling host stand staff away from the floor or after operating hours.
For more information, visit https://www.opentable.ca/restaurant-solutions/en/product-innovation/
