Havas Canada has published an article about the group’s latest study, Eaters Digest: The Future of Food, analyzing trends in the food industry as part of its Prosumer series of reports. The document investigates changes in the sector, industry trends, and the strategies required to adequately respond to the evolving needs of consumers.
Here is a preview of the trends analyzed in the study:
Local or organic?
We are increasingly encouraged to place greater importance on the quality and source of our food. The study examines a common dilemma: what should we prioritize, buying local or organic?
Me, my body, and the planet
The food we consume says a lot about our health and about who we are as individuals. The report reveals that what we eat has more than ever become an expression of our lifestyle, our self-affirmation, and our relationship to the environment.
As a result of countless food shows and Instagram accounts dedicated to #foodporn, new consumers – especially Millenials – consider themselves foodies. The impact of foodie culture extends beyond social media and television programs; it is changing the way other industries operate.
Present in Montreal since 1986, the Havas Group acquired TP1 in 2016. TP1’s 10 years of experience in the digital sector adds to Havas Montréal’s expertise. The international presence of the Havas Group combined with its Montreal heritage allows it to serve local, national, and international clients such as Couche-Tard, Brandsource Canada, Bel Cheese, Jean Coutu, L’Oréal, LasikMD, New Balance, la Société de transport de Montréal, TVA, and Ski Bromont.