Tim Hortons’ Roll up the Rim To Win returning in February

Press Release

Get excited Canada — on February 6, Tim Hortons Roll Up The Rim To Win contest is back and better than ever. For the first time, Tim Hortons has partnered with Jeep, giving Canadians the opportunity to win one of 40 new Jeep Compass compact SUVs.

“Each year, our goal is to make Roll Up The Rim more exciting for our guests,” says Jorge Zaidan, head of marketing, Tim Hortons Canada. “Whether it is through exciting prizes with new partners or highlighting moments that celebrate all Roll Up The Rim has to offer, we’re excited to make this year the most exciting — and legendary — yet.”

“We’re thrilled to be teaming up with Tim Hortons and combining two iconic brands in a contest that has become a highly-anticipated Canadian tradition,” said Bill Levasseur, vice president, sales and marketing, FCA Canada. “This year’s contest participants will have a chance to win one of 40 Jeep Compass SUVs. Redesigned as a best-in-class, global sport utility vehicle, Compass now resonates even more strongly with Canadians thanks to its trademark blend of all-weather 4×4 capability, style, technology and advanced safety features.”

The Roll Up The Rim cups have had a makeover this year. They still feature the bold, yellow Roll Up The Rim To Win logo, but a new design features the prizes more prominently on the cup, surrounded by colourful confetti.

Thumbs Workout

To complement the 2019 launch of Roll Up The Rim To Win, Tim Hortons has released a fun thumb work out video on their social channels today. The video features different exercises set to music to get Canadians’ thumbs in peak physical condition for roll up season.

The full 2019 Roll Up The Rim To Win campaign launches on February 6th with new advertising and fun new creative for social media.

Roll Up The Rim To Win runs from February 6 until April 17, 2019, or while cup supplies last. Prizes can be redeemed until May 3, 2019. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons Restaurants or at RollUpTheRimToWin.com. Join the conversation online by using #RollUpTheRim.

About Tim Hortons

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.

About Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

SOURCE Tim Hortons