3 tips for maximizing restaurant cross-promotion

By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]

Tim Hortons launches new limited edition collectable cups featuring NHL mascots

For a limited time, each Timmies Minis pack purchased will come with one of seven reusable, collectable cups, each featuring the official NHL mascot of a Canadian team: Toronto Maple Leafs — Carlton Edmonton Oilers — Hunter Calgary Flames — Harvey the Hound Vancouver Canucks — Fin Ottawa Senators — Spartacat Montreal Canadiens — Youppi! Winnipeg Jets — Moose The limited edition cups come […]

Boston Pizza to sign 34 kids to be Vancouver Canucks for a day

Press Release On Sunday, February 10th, thirty-four lucky youngsters will sign one-day contracts with the Vancouver Canucks. Selected by Boston Pizza, the Preferred Family Restaurant of the Vancouver Canucks, these future NHLers will get a taste of what it’s like to play in the big leagues; including a realistic signing experience, access to the team dressing room […]

Tim Hortons announces new red velvet menu items for Valentine’s Day

Press Release This Valentine’s Day treat yourself, or your special someone, to Tim Hortons Valentine’s Day goodies. From a Be Mine donut to new red velvet baked goods and beverages, Tim Hortons Valentine’s Day menu items are sure to warm the hearts of Canadians this month. “Our Valentine’s Day items give guests the opportunity to share a special treat […]

Top tips for brewing up sales and driving customer interest in beer

By Roger Mittag Cold, refreshing, thirst-quenching and sociability have, for quite some time, been the catch phrases used in the marketing of beer. Throughout much of the 20th century, beer has been seen as the blue-collar drink of the masses but this antiquated image is quickly dissipating. Beer is now being given its rightful place […]