Triple Threat: The top three challenges facing Canadian restaurant owners in 2019

By Liz Teordini If you are a professional in Canada’s restaurant and foodservice industry, chances are you’ve got a lot on your mind. While the myriad, everyday worries of running a restaurant are as diverse as the restaurateurs dealing with them, a recent study found that three concerns in particular, sustaining growth, maintaining cash flow […]

Millennials changed foodservice. Now their kids are doing the same

By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to […]

Study finds that nearly half of U.S. diners tried a restaurant because of social media

Press Release MGH, a full-service restaurant marketing agency, today announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45 per cent) of U.S. diners said they’ve tried a restaurant for the […]

Back to Basics: Why mastering hospitality is the key to marketing your restaurant

By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food […]

McDonald’s Canada to integrate special offers across devices with Google Assistant

Press Release LivePerson, Inc., a leading provider of conversational commerce solutions, is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first for any quick service restaurant brand in Canada — offers a simple and convenient […]

Tim Hortons launches new limited edition collectable cups featuring NHL mascots

For a limited time, each Timmies Minis pack purchased will come with one of seven reusable, collectable cups, each featuring the official NHL mascot of a Canadian team: Toronto Maple Leafs — Carlton Edmonton Oilers — Hunter Calgary Flames — Harvey the Hound Vancouver Canucks — Fin Ottawa Senators — Spartacat Montreal Canadiens — Youppi! Winnipeg Jets — Moose The limited edition cups come […]

Context Sensitive: Start marketing to people when it matters most

By Sean Keith Despite an expected year-on-year sales increase for the sector as a whole, competition among Canada’s food and beverage outlets remains fierce. New advancements in technology mean customers have more options than ever when it comes to dining out, ordering in, picking up, having groceries delivered or preparing a subscription meal kit. It’s […]

Today: Apply for a job at McDonald’s with “Snapplications”

Press Release McDonald’s will be the first brand in Canada to launch “Snapplications,” a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. Today, Snapchat users can find a unique lens that enables them to film a 30-second video capturing why they […]

Introducing Tims Rewards, a brand new loyalty program from Tim Hortons

Press Release The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot […]