As some restaurant chains are updating their loyalty programs to better suit their customers, OpenTable has revamped its loyalty program, OpenTable Regulars. For diners, the new program provides updated ways to redeem points on experiences and introduces enhanced status benefits. For restaurants, it helps drive repeat reservations and visits.
The program – free to all OpenTable users – allows diners to earn points for every completed reservation made directly on the platform, enabling them to collect 100 points per booking, with select reservations offering up to 1,000 points.
In select global markets, diners can use their points toward prepaid experiences such as prix fixe menus, wine tastings, or dinner-and-a-show. With a comprehensive network of prepaid experiences and restaurants available, diners gain the ability to dine out more while earning rewards. Points can also be exchanged for Amazon gift cards in the US, Canada, UK, Australia, and Germany.
“Restaurants depend on loyal, high-value guests, and our enhanced loyalty program is designed to deliver just that,” said Robin Chiang, chief growth officer at OpenTable. “This program is a big win for diners, too, who will benefit from even more ways to redeem points and get access to perks from OpenTable’s network of restaurants and strategic partners. We will be adding more benefits over the coming year. The program is seamless to sign up for, and it’s completely free.”
OpenTable is also introducing a gold status, which is a new loyalty tier that provides enhanced benefits to frequent diners. Diners can achieve gold status by completing six reservations on the OpenTable platform within 12 months, with the status lasting for a year. Gold members will receive advantages designed to enhance their dining experience, including:
- Priority Notify Me: Gold members, who activate the notify-me feature, will be alerted to last-minute restaurant openings earlier than other diners.
- Uber One Membership: As a special introductory perk, new gold members in select markets will receive six months of Uber One membership free, which includes the U.S., Canada, U.K., Australia, Mexico, Germany, and Ireland.
At launch, diners who previously held VIP status will be provided the opportunity to join the gold status.
