Unlocking rewards: your guide to Brand Points PLUS

Attention, independent restaurant operators! Are you looking for a loyalty program that truly rewards your business? Look no further than Brand Points PLUS, and sign up today online or through your local participating distributor. We’re thrilled to announce the launch of our short new series, the “Brand Points PLUS Mastery Series,” aimed at helping you […]

The Brand Points PLUS program delivers exclusive rewards to restaurant operators

In the competitive landscape of the foodservice industry, where many independent restaurants face the challenge of operating at a loss, the quest for innovative solutions to enhance profitability is more critical than ever. The Brand Points PLUS program, specifically tailored for independent restaurant operators, offers a competitive edge. This unique program, brought to you by […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

The evolution of QSR loyalty programs

Today’s crowded marketplace means there’s fierce competition for restaurants to stand out and cultivate customer loyalty. With the average consumer belonging to 16.7 loyalty programs, how can you make yours special, add value, and have it work for your business? Loyalty programs are not a new invention, but these days, we are seeing them evolve, […]

Getting your loyalty program up to date

With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain […]

How AI is helping diners make smarter decisions

By Charli Tanner AI has already started to change the way we live our lives, from creating recipes to writing restaurant reviews. While technology comes with its pros and cons, it looks like AI is here to stay. This article will take a look at the ways in which AI can influence your customers’ decisions […]

Building a connection with your customers

The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in […]

Restaurateurs embrace technology ahead of a looming recession

By Mo Chaar The challenges for Canadian restaurateurs from the last few years continue as we face a possible recession. Inflation has increased costs across the board, placing financial pressure on restaurant guests and operators alike. As a result, restaurateurs face heightened pressures of meeting customer expectations, finding labour, implementing cost-effective ways to meet changing […]

The current state of the foodservice industry

As the foodservice industry continues to recover through elevated food prices and ongoing labour challenges, what does it look like in today’s economic landscape? Givex’s annual survey provides insight into diner preferences and industry trends. While inflation and a possible recession have motivated many Canadians to cut back on discretionary spending, the study found that […]

Maximize your margins with suggestive selling

Suggestive selling is something restaurants have been practicing for years, but in today’s economy, it may be an even more valuable asset. Research shows that restaurants that master suggestive selling can up their sale averages by 30 per cent, while also boosting customer loyalty. 73 per cent of diners say that their experience relates to […]