Dunkin’ expands access to proprietary ordering and rewards app in U.S.

Press Release Dunkin’ has announced that mobile ordering is becoming available to all of its customers. Previously available exclusively to DD Perks Rewards Program members paying with an enrolled Dunkin’ gift card, the new Guest Order feature allows any customer to place an mobile order through the Dunkin’ App and pick it up by either […]

Introducing Tims Rewards, a brand new loyalty program from Tim Hortons

Press Release The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot […]

Subway to launch North America loyalty program

Earn tokens for every visit and receive rewards, exclusive deals, surprises and more with the Subway MyWay Rewards Program at approximately 28,500 participating restaurants Press release Subway asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility in how they earn and redeem. They want more rewards, […]

Loyalty programs: A different recipe for success

By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to […]