RBI: More customers redeeming coupons, loyalty rewards

As severe price pressures continue for customers and restaurants alike, more consumers are turning to money-saving options such as coupons and loyalty rewards to stretch their dollars further. That’s a conclusion reached by Restaurant Brands International (RBI), whose brands include Burger King, Tim Hortons, and Popeyes Louisiana Kitchen. RBI, like many restaurant chains and operators, […]

4 common mistakes to avoid when building a loyalty program tech stack

By Mo Chaar Customer loyalty is key for Canadian consumers, who are among the world’s most frequent users of a loyalty program. Over half of Canadians make reward-earning purchases several times a week, and a recent Givex survey found that 56 per cent of Canadians say loyalty programs make them more likely to dine out […]

Chipotle reaps rewards with NBA text drive

Chipotle has long been cited as one of the leaders in customer loyalty, and the brand allowed its loyalty program members to reap rewards with a campaign in June that connected diners by text message during the NBA Finals. During the first four games of the championship series between the Golden State Warriors and the […]

Chipotle launches loyalty program in Canada, may test walk-up windows

Chipotle Mexican Grill has joined the loyalty game in Canada by launching Chipotle Rewards in the country. Chipotle implemented its U.S. loyalty program in 2019 and has since 28 million members enrolled, making it among the fastest-growing loyalty programs in the industry. Now, the brand is focusing its loyalty efforts on capturing a corner of […]

Prices are rising, but technology can help restaurants stay ahead

By Mo Chaar Canada’s inflation is at its highest level in over three decades and the price of food is skyrocketing, but this news does not mean that restaurants have to suffer. Technology has helped restaurants survive some of the most challenging times in recent history, and this time is no different. Restaurants can use […]

A case study in the value of technology: The Captain’s Boil

By Andy Huang From the COVID-19 pandemic to staff shortages and supply chain issues, it has been a rough couple of years for the hospitality industry. Restaurateurs looking to expand operations may be hesitant — but with the help of one key ingredient, this dream can become a reality. At seafood chain The Captain’s Boil, […]

Integrating digital & on-site experience is key to driving restaurant sales

A new report from Paytronix has found that restaurant managers are increasingly looking to integrate physical and online customer experience as a key component of their innovation strategy to boost restaurant sales. The 2022 Restaurant Friction Index found that a cross-channel ordering experience has become an integral approach. Four in 10 (41 per cent) of […]

Starbucks beefs up first-of-its-kind loyalty rewards program union with TD

In response to the growing emphasis on loyalty rewards programs and a large uptick in its own program, Starbucks has boosted the incentives available to customers through its partnership with TD Canada. The partnership was first announced in 2020 as a first-of-its-kind collaboration within the QSR category in Canada, integrating Starbucks’ loyalty rewards program with […]

Loyalty programs: bankable points vs. punch cards

By Megan Prevost Everyone has their favourite restaurant. The one they go to when they want to celebrate or need a pick-up. The one that they pick when they can’t think of anything else. How do you think these restaurants become such a staple in people’s lives? Oftentimes, delicious food and a great experience keep […]