Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]
Today’s crowded marketplace means there’s fierce competition for restaurants to stand out and cultivate customer loyalty. With the average consumer belonging to 16.7 loyalty programs, how can you make yours special, add value, and have it work for your business? Loyalty programs are not a new invention, but these days, we are seeing them evolve, […]
With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain […]
By Charli Tanner AI has already started to change the way we live our lives, from creating recipes to writing restaurant reviews. While technology comes with its pros and cons, it looks like AI is here to stay. This article will take a look at the ways in which AI can influence your customers’ decisions […]
The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in […]
By Mo Chaar The challenges for Canadian restaurateurs from the last few years continue as we face a possible recession. Inflation has increased costs across the board, placing financial pressure on restaurant guests and operators alike. As a result, restaurateurs face heightened pressures of meeting customer expectations, finding labour, implementing cost-effective ways to meet changing […]
As the foodservice industry continues to recover through elevated food prices and ongoing labour challenges, what does it look like in today’s economic landscape? Givex’s annual survey provides insight into diner preferences and industry trends. While inflation and a possible recession have motivated many Canadians to cut back on discretionary spending, the study found that […]
Suggestive selling is something restaurants have been practicing for years, but in today’s economy, it may be an even more valuable asset. Research shows that restaurants that master suggestive selling can up their sale averages by 30 per cent, while also boosting customer loyalty. 73 per cent of diners say that their experience relates to […]
As restaurants continue to search for ways to find success amid inflation and labour shortages, many are exploring new revenue streams to boost their bottom lines and avoid raising menu prices. In fact, only 23 per cent of restaurants plan to increase their prices, even though 85 per cent of Canadian customers say they would […]
Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to […]
