Understanding loyalty programs in the pandemic age

Several key lifelines emerged for restaurants and other foodservice operations during the worst of the pandemic, from online ordering to curbside pickup and delivery and contactless payments. Another prominent trend was recognition of the importance of loyalty programs. Loyalty programs not only create a lasting connection between patrons and a restaurant and/or brand, but they […]

Consumers demanding more ordering and loyalty options

Restaurant customers want to use multiple ordering and purchasing options and restaurants must respond if they are to capture more business, finds a new report from Paytronix. The Delivering on Restaurant Rewards: The Value of Multichannel Ordering Options report from Paytronix and PYMNTS also recommends that restaurants should reimagine their loyalty engagement strategies and expand […]

The increasing importance of loyalty programs

Loyalty programs have become a vital tool for many restaurant operations. They’re nothing new in the foodservice space, but they are certainly evolving as a differentiator in a crowded industry. Not only providing an incentive for customers to come back and spend more money but also making it easier for them to do so in […]

Outlasting the pandemic: How tech is helping restaurants evolve

By Mo Chaar As restaurants grapple with ongoing closures throughout the pandemic, it’s clear that dining as we know it might never be the same. Bans on indoor dining in provinces like British Columbia have been detrimental as businesses watch Ontario’s restaurant industry with bated breath, which has already been set back more than $100 […]

Restaurants can learn from sports to drive customer loyalty

By Mo Chaar As sports fans across the country don their team jerseys to cheer loudly with their household from their couch and set the pace for a new normal of household homegating, restaurants should look to major sports franchises for inspiration on driving customer loyalty and rebuilding their customer base. Restaurants have been put […]

Dunkin’ expands access to proprietary ordering and rewards app in U.S.

Press Release Dunkin’ has announced that mobile ordering is becoming available to all of its customers. Previously available exclusively to DD Perks Rewards Program members paying with an enrolled Dunkin’ gift card, the new Guest Order feature allows any customer to place an mobile order through the Dunkin’ App and pick it up by either […]

Introducing Tims Rewards, a brand new loyalty program from Tim Hortons

Press Release The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot […]

Subway to launch North America loyalty program

Earn tokens for every visit and receive rewards, exclusive deals, surprises and more with the Subway MyWay Rewards Program at approximately 28,500 participating restaurants Press release Subway asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility in how they earn and redeem. They want more rewards, […]

Loyalty programs: A different recipe for success

By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to […]