end-of-summer

Planning an end-of-summer restaurant event

Looking to host an end-of-summer bash at your restaurant? Plan an event that will attract guests, raise revenues, and allow you to stand out from the competition. Even though fall is on the horizon, there’s still time to plan an event that celebrates the season and gets guests excited to make memories at your restaurant!

Here are some suggestions to host an end-of-summer event that will impress your guests:

Cool cookout

Is there anything more summer than a backyard barbecue? Host a cookout that will have your guests enjoying what’s left of the season, taking advantage of your outdoor dining areas, and trying dishes exclusive to the event. Burgers are always a hit, but you could also smoke a brisket, include corn on the cob, baked beans, potato salad and coleslaw so there’s something for everyone.

If there’s interest from your off-premise customers, you could even create a home kit with all the fixins, so guests wanting to experience the menu at home don’t miss out. That way this event can be enjoyed on site or at home. If you are looking to get people through the doors, make the event even more memorable with live entertainment, barbecues tasting contests, signature sauces, and more.

Paw-friendly patio

As the weather gets a bit cooler, it’s the perfect time to plan a dog-friendly event that will attract guests wanting to dine with their furry friends. One-third of diners want their dogs to join them for meals, and research shows that dog-friendly menus increase customer spending and word of mouth recommendations for restaurants.

Adding fun dishes for pets to the menu like paw-garitas or puppaccinos can help guests get in the spirit, and is a unique way to tweak your menu for the day.  Also, providing water stations, focusing on shady areas, and being ready for messes will help the event go more smoothly. From a pet adoption event to yappy hour, create an event that’s fun for people and pooches alike for an end-of-summer celebration.

Back to school

This time of year can be a busy time, with school back and work ramping up for many, so marketing and execution are key for a back-to-school event. It’s often hard at this time of year to get groups together, manage conflicting timetables, and find value in dining out, so give guests something that entices them to visit. Quick and easy kid-friendly menus that are reasonably priced, taste great, and are quick to prepare are the way to go. But that doesn’t just mean chicken fingers and pizza; think family-style pastas, shared desserts, and pitchers of fun, family-friendly drinks that everyone can enjoy together. Want to take it to the next level? Offer a discount or free item to students wearing their school merch, give local schools a dedicated menu item or special, or create after-school specials that families will love.

Celebrate the end of summer with an event your guests won’t soon forget!