As the temperatures start to cool down, Labour Day is the perfect excuse for one last summer celebration! Before fall arrives, take the time to plan some festivities for the long weekend that get your guests excited, attract attention for your restaurant, and maximize those margins.

While Labour Day weekend can sometimes bring in less traffic as locals head out of the city and students prepare for their return to classes, hosting an event is a great way to generate a buzz for your restaurant to bring in new guests and returning regulars.

Barbecue bash

For many Canadians, fall’s arrival signifies grilling and patio season coming to an end, so host a barbecue to make the most of the warmer weather while we still can. If you want a classic approach, feature traditional dishes like pulled pork, burgers, coleslaw, and corn on the cob. Looking to step it up a notch? Add a modern take with slider trios, go global with items like elote (Mexican-inspired street corn), raise the bar with lobster mac and cheese, or offer a hot dog bar with a variety of toppings. Don’t forget to advertise your end-of-summer barbecue bash to fill your indoor and outdoor dining spaces.

Patio perfect

With patio season winding down, most diners like to get in as many visits as they can before the weather turns. Add ambiance (and heat) with fireplaces, heaters, and throw blankets to entice visitors even if there’s a chill in the air. Consider creating a special cocktail and mocktail menu, offering live music, making it game night, or creating your own fun to draw in a crowd. Make the most of the time you have to fill your tables – inside and out.

Back to school

The end of summer weather brings back to school and here’s a chance to attract guests into the first week of September. Many families are looking to celebrate the first day of school with dinner out, and offering a special menu with fun features can set your restaurant apart. Some parents are looking for quick and simple dinner solutions as they get back into the swing of things, so don’t forget to adapt any specials for your takeout customers who may be looking to pick up meals and enjoy them at home.

Celebrate September with Labour Day festivities that will get people talking about your restaurant and excited to visit.