Canadian Beverage Association


New F&B advertising code to enhance protections for children

A coalition of Canada’s largest advertisers, food and beverage brands, manufacturers, and restaurants have announced their commitment to a comprehensive Code and Guide to govern the advertising of food and beverage products to children. The commitment was made by four leading industry associations on behalf of their members: the Association of Canadian Advertisers; Canadian Beverage […]

Balance Calories Initiative: Success is in the Numbers

Press Release The Canadian beverage industry’s Balance Calories Initiative is helping to reduce the calories consumed from beverages across all ages and regions according to The Conference Board of Canada newest report, Counting the Calories. The report looks deeper into consumption rates of non-alcoholic beverages based on Statistics Canada’s latest Canadian Community Health Survey – Nutrition Survey data. A […]