Beer Canada Code demonstrates best practices in responsible advertising

Press Release Beer Canada has launched the Responsible Advertising and Marketing Code, a new statement of principles and best practices that demonstrate our members continued commitment to responsibility. Beer is an adult beverage and a celebrated part of Canada’s culture. As responsible brewers, Beer Canada members want to ensure that any commercial communication is directed […]

How to solve the biggest problem with your restaurant marketing

By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]

Chatime appoints CO-OP as AOR, brews up new campaign

Advertising, content and public relations work to drive awareness around specialty tea offering Press release Chatime, purveyors of the highly popular Taiwanese-style specialty teas, has named Toronto-based, full-service communications agency, CO-OP, as its Agency of Record. With work already in progress, CO-OP will provide strategic communications support including advertising, content production and public relations services for […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Navigating the new space of social media ads: Facebook, Twitter and Instagram

By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]