The U.S. Food and Drug Administration is redefining “healthy” food. The FDA on September 28 released the result of six years of consultations and revision: proposed new guidelines for assessing what constitutes “healthy” food. In short, something that is produced, advertised, or sold as “healthy” will now need to have the equivalent of one serving […]
By Megan Prevost Designing your restaurant to promote your unique, identifiable brand means looking at more than just artwork and lighting to make your restaurant stand out. You’ll want to ensure that anything that mentions or promotes your restaurant also portrays that stand-out branding. This means everything from the design of your business cards to […]
By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]
Amid statistics suggesting that the way in which consumers eat breakfast is evolving, major brands are launching high-octane breakfast marketing campaigns. They include Kellogg Canada, which is kicking off a decade-long marketing campaign as part of a strategy to get more consumers eating at the start of the day again. The “We’re For Breakfast” initiative […]
Across Canada, restaurants and foodservice operators face a vitally important summer of both indoor and patio dining as they look to continue to recover from the effects of the COVID-19 pandemic. Operational support is out there from the government and independent initiatives like the Ontario Restaurant & Bar Support Fund. But getting the word out […]
You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]
The United Kingdom is banning TV and internet adverts that promote unhealthy and junk food between the hours of 5:30 a.m. and 9 p.m. Now, the debate has begun as to whether Canada should do the same. Numerous nutritionists and food policy experts insist that any ban or tax on unhealthy food would likely have […]
A coalition of Canada’s largest advertisers, food and beverage brands, manufacturers, and restaurants have announced their commitment to a comprehensive Code and Guide to govern the advertising of food and beverage products to children. The commitment was made by four leading industry associations on behalf of their members: the Association of Canadian Advertisers; Canadian Beverage […]
Press Release Beer Canada has launched the Responsible Advertising and Marketing Code, a new statement of principles and best practices that demonstrate our members continued commitment to responsibility. Beer is an adult beverage and a celebrated part of Canada’s culture. As responsible brewers, Beer Canada members want to ensure that any commercial communication is directed […]
By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]
