Win free advertising for your restaurant’s patio

Across Canada, restaurants and foodservice operators face a vitally important summer of both indoor and patio dining as they look to continue to recover from the effects of the COVID-19 pandemic. Operational support is out there from the government and independent initiatives like the Ontario Restaurant & Bar Support Fund. But getting the word out […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

Should Canada follow the UK by banning junk food ads?

The United Kingdom is banning TV and internet adverts that promote unhealthy and junk food between the hours of 5:30 a.m. and 9 p.m. Now, the debate has begun as to whether Canada should do the same. Numerous nutritionists and food policy experts insist that any ban or tax on unhealthy food would likely have […]

New F&B advertising code to enhance protections for children

A coalition of Canada’s largest advertisers, food and beverage brands, manufacturers, and restaurants have announced their commitment to a comprehensive Code and Guide to govern the advertising of food and beverage products to children. The commitment was made by four leading industry associations on behalf of their members: the Association of Canadian Advertisers; Canadian Beverage […]

Beer Canada Code demonstrates best practices in responsible advertising

Press Release Beer Canada has launched the Responsible Advertising and Marketing Code, a new statement of principles and best practices that demonstrate our members continued commitment to responsibility. Beer is an adult beverage and a celebrated part of Canada’s culture. As responsible brewers, Beer Canada members want to ensure that any commercial communication is directed […]

How to solve the biggest problem with your restaurant marketing

By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]

Chatime appoints CO-OP as AOR, brews up new campaign

Advertising, content and public relations work to drive awareness around specialty tea offering Press release Chatime, purveyors of the highly popular Taiwanese-style specialty teas, has named Toronto-based, full-service communications agency, CO-OP, as its Agency of Record. With work already in progress, CO-OP will provide strategic communications support including advertising, content production and public relations services for […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Navigating the new space of social media ads: Facebook, Twitter and Instagram

By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]