Many of today’s diners are looking to enjoy a healthy meal from their favourite restaurants, so what’s the best way to stay on brand while upping your appeal for healthy consumers? Rather than launching a full menu overhaul, consider making some small changes or additions to attract more health-conscious customers.

Make your menu flexible

Offer dishes that can easily be adjusted to suit dietary or health-conscious preferences. For example, if you serve specialty coffee, offer non-dairy alternatives or provide protein swaps and plant-based options as part of your menu.

Also, keep some less-healthy dishes on the menu to attract broader groups of people by offering something for everyone. Many guests, while staying mostly healthy, still like to indulge, so adding some treats may help them enjoy the sweets they’re craving while increasing your guest cheque totals.

Use functional ingredients

When creating a health-conscious menu, stay on-trend by incorporating functional ingredients. Today’s consumers are looking for added nutritional benefits from their meals like immune system support, improved skin health, digestion help, and more.

Protein is trending for healthy consumers, so you might want to try and incorporate it into coffees, shakes, muffins, or pancakes. Don’t forget your beverage menu – 35 per cent of people said they would likely try a beverage offering functional benefits. Staying trendy is key, so poll your guests and stay active on social media to stay on the pulse of what’s trending in healthy dining.

Be transparent

Many healthy guests are interested in exactly what’s in the dishes they are about to enjoy, so having that information handy and accessible can make for a more enjoyable guest experience. Get your staff up to speed too, so they can answer questions and address any concerns your guests may have. Being forthcoming with the ingredient list can also help you seem more credible and help to put customers’ minds at ease so they can better enjoy their experience.

Health-driven dining is a trend that’s here to stay, so incorporating options on your menu that encourage well-being, include today’s buzzwords, and appeal to those customers will help build your brand and your bottom line.