Chipotle Mexican Grill has released its Chipotle app in Canada, along with a series of additional innovations to its digital platform. Guests in Canada can now order their favourite Chipotle meals via Chipotle.ca or the Chipotle app, as well as through DoorDash and Uber Eats.
“Investing in our digital ecosystem in Canada will enhance the guest experience and position us well for future growth,” said Anat Davidzon, Chipotle’s managing director – Canada.
Chipotle has also enhanced its mobile ordering capabilities including Pepper, its concierge bot on Facebook Messenger. Starting June 22, customers can order on Messenger by visiting Facebook.com/chipotle or the Chipotle page on the Facebook app and selecting the “Message Us” option. After asking for the customer’s location, Pepper will guide the customer through the ordering experience, which mirrors the in-restaurant process, allowing guests to completely customize meals with ingredients. Customers then select a payment option; new customers can create an account or check out as a guest.
“We’re always working to enhance and optimize our digital capabilities and provide guests with a seamless ordering experience,” said Curt Garner, Chipotle’s chief technology officer. “It is critical that we meet customers where they are spending time online and give guests ordering options that best fit their needs.”
SOURCE: Chipotle Mexican Grill