OpenTable is rolling out two new initiatives to help restaurants reopen and adhere to new norms post-COVID-19: an enhanced restaurant management platform and price cuts for 2020.
According to a May 1 press release from the company, the platform will provide added support for restaurants so they can adhere to social distancing guidelines while providing updated health and safety information to diners for when it is safe to eat out again.
These advanced features are now paired with discounted pricing to reduce the reopening costs and to encourage new restaurants to join OpenTable. Beginning this month, restaurants that sign up for the company’s “Open Door” pricing program will enjoy no OpenTable subscription fees through the end of 2020; no cover fees through September 30, 2020; and a 50% discount on cover fees through 2020. OpenTable’s standard subscription and cover pricing will resume only in January 2021.
“Restaurants need help to reopen quickly, safely, and successfully as local restrictions lift. We’re doing our part to help them by waiving fees and updating features with the post-COVID-19 dining experience in mind,” said Andrea Johnston, COO, OpenTable, in a statement from the company.
OpenTable, part of Booking Holdings Inc. (NASDAQ: BKNG), is the world’s leading provider of online restaurant reservations, with nearly 60,000 restaurants globally using its software to seat over 134 million diners monthly. OpenTable helps diners discover and book the perfect table and helps restaurants deliver personalized hospitality to keep guests coming back.