As competition remains fierce in foodservice and hospitality, eatertainment is ramping up the value to help drive traffic and raise revenues. Guest expectations continue to grow, and 76 per cent of consumers would rather spend their money on eatertainment than on material items, so companies are raising the bar on value this summer.
Here’s a look at what some of the top eatertainment companies are focused on this season:
Dave and Busters has made several company changes this year, recently adding a Summer Leaderboard which offers competitive gameplay, tracks wins in real-time and ranks top scores against guests locally and nationwide. Available from June 11 to September 1, this offers an even greater element of competition, helping to incentivize guests to visit and earn prizes.
Chuck E. Cheese has added a few new offers to the summer lineup, including their Birthday Club, which allows members to receive free gifts, upgrades, and discounts. They are also offering birthday parties for groups of six or more for $99, which includes two hours of gameplay, a live show, and upgraded prizes.
Playdium has recently added a Fam Jam element, where guests can save 20 per cent when they purchase three or more $50 game bands in one transaction. This offer is valid for a limited time only and may help encourage families to visit in groups to make their experience more affordable.
Top Golf launched their summer offers with a weekday promo that is valid from Monday to Friday, offering guests 30 minutes of free play time between 9 am and 5 pm. Most recently, they have introduced weekly rotating offers to bring more value for players, including Sunday Funday, Half-Off Golf on Monday through Thursday, and Topgolf Nights on Fridays and Saturdays. Along with adding limited-time items to their menus, they have also added a new in-venue experience inspired by Marvel Studios’ “The Fantastic Four: First Steps,” available until September 15.
Eatertainment allows restaurants the opportunity to lengthen guest visits and adding value can help operators stand out, develop loyalty, and build their brand.
