Tip of the Week: Review your business marketing plan

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To get more customers into your restaurant, you need to advertise and promote it. There are many advertising solutions such as print, radio, TV and digital, but it all depends on your budget. You definitely should try to join your local chamber of commerce; it’s a great way to meet with local business owners, potential customers and the community at large.

As you know, social media should also be an integral part of your marketing plan. It’s an ideal way to connect with your customers, vendors, friends and family members through interactive communication, promotion, polls and reviews. Consider sites like Facebook, Twitter, LinkedIn, Yelp and Google+, which are amongst the most popular social networking sites. They are also free. You should also have a good website containing your hours, address, telephone number, menu, email address, gift cards/certificates and testimonials to prove to customers why they should go to your establishment.

Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at [email protected]