If you’re looking to grow your business, attract new clientele, and create a new revenue stream, catering could be a profitable step for your restaurant. As more and more businesses call people back to the office, company events, corporate gatherings, and office meetings will continue to pick up speed. The catering industry is projected to grow by 4.3 per cent in 2025, and operators who can meet the demand will get a leg up on the competition. Even some QSRs like Toppers Pizza have recently launched a catering side to the business, offering an adjusted menu and quick, convenient service.
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Here are a few reasons that adding catering might make sense for your restaurant:
- The average workplace catering order size is up 12 per cent to about $420, so it’s added revenue simply by adding volume to the orders. This is especially helpful on slow days of the week or if you are looking to drive traffic at certain times of the day.
- Some companies are using catering as a return-to-office incentive to promote improved culture, generate higher revenues, and drive better productivity. Those customers will be looking for a catering company that suits their needs, and they are a captive audience for your marketing and menu.
- It could attract more guests to your restaurant. When employees try a restaurant at work and have a positive experience, they often return to that restaurant on their own or with a group to visit another time.
- It may not require much additional investment or labour. With a fully working kitchen already, you already have prep space, supply chain, and personnel in place, so you may already be in a good position to expand your services without much operational disruption.
As the marketplace remains crowded and competitive, the economy stays uncertain, and guests remain focused on value, many operators are looking for ways to boost the bottom line.
If you are thinking about experimenting with catering for your restaurant, be strategic with your offering. Studies show that about 59 per cent of those who place workplace orders make decisions based on the menu, with cost and value following closely behind at 37 per cent. Also, ensure that you market your services, post on social media, and get as much attention for that side of the business as you can to maximize your margins and grow your business.
