With the end of the school year in sight, it’s the perfect time for operators to get in on the LTO trend by creating an end-of-year offer your guests will love. Plan ahead so you can spread the word, attract as many customers as possible and get guests excited to visit your restaurant. LTOs focused on scholarly pursuits are growing in popularity, so it may be time for your restaurant to get in on the fun for summer break.
Do you want to focus on school ending and student success? You might want to create an offer that rewards hard work. For example, Krispy Kreme has a long tradition of rewarding good grades, and they have continued that practice this year. Students who bring a report card into participating locations will receive a free donut for every ‘A’ they receive at the end of the school year.
If you’re looking to keep kids excited to learn through the summer, create a promotion that rewards them for continued hard work, even when school’s out. Pizza Hut’s long-standing BOOK IT program is now available as an app. The program allows parents to set reading goals for children from Pre-K through sixth grade, while monitoring their progress. Participants can earn one free Personal Pan Pizza® each month through June, July, and August by reaching the monthly reading goals set by their parents. This program targets kids of all ages, so it could be a great way to engage families and get them visiting your restaurant.
You may want to target a smaller market, and creating a specific LTO can help you draw in that crowd. For example, you may want to offer graduates a free dessert to applaud their successes, and this could help you attract groups planning graduation celebrations. Or maybe teachers are your focus, so you plan a Teacher Appreciation week with discounted apps, Happy Hours, and more to encourage them to kick off the summer at your restaurant.
Whether you are looking to make a difference or simply drive traffic, summer break offers operators the opportunity to attract and retain new restaurant guests with LTOs and creative offers.
