Creating a menu to attract restaurant guests

As dining preferences continue to change and evolve, it’s important for restaurants to know what guests are looking for and what attracts guests to their restaurant. Having a standout menu can make or break higher traffic numbers and make the most of your margins. Datassential’s Menu Development Report, Menu Magic 2024 provides insight into what […]

How restaurant operators can keep up with changing dining habits

By Mo Chaar In today’s economy, Canadians are cutting back on extraneous spending wherever they can to cope with a higher cost of living, and less than 30% of Canadians are satisfied with their recent restaurant experiences. A new consumer survey of Canadians’ dining attitudes and motivations revealed that a whopping 82 per cent of […]

QSRs are diversifying their menus to draw in a broader customer base

Many restaurateurs are getting creative with their menus, adding new items, focusing on fresh flavours, and targeting new markets as they continue to compete for attention. Over half of restaurants plan to add LTOs to the menu this year, to up perceived value, and offer guests something new to try and a reason to visit. […]

Menu hacks and their influence on QSRs

Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations. Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring […]

Sweet summer flavours are already arriving on menus

Even though spring has just arrived, many restaurants are already looking ahead to summer with seasonal items and LTOs on the menu. From desserts to beverages, many QSRs are adding to their rosters to keep guests excited to try new items and keep cool as temperatures continue to heat up. McDonald’s is caffeinating customers more […]

Spring items are arriving on LTO menus

Spring has almost sprung and some QSRs are getting a jump on launching their newest menus to celebrate the season’s arrival early. LTOs are a reliable way for restaurants to generate traffic and interest while experimenting with new flavours and dishes. Studies show that 91 per cent of people are more inclined to visit a […]

How restaurants can survive and thrive during the slower season

By Brittain Brown Restaurants are grappling with a unique set of challenges – the confluence of inflation, winter weather, and the post-holiday lull creates a perfect storm, leaving many establishments feeling the financial pinch. Amidst the struggles, this is a chance for restaurateurs to think outside the box and find innovative ways to attract customers […]

Get guests falling for your restaurant this Valentine’s Day

Love is in the air, and celebrating Valentine’s Day at your restaurant allows you to attract new guests, offer something unique to your regulars, test out new dishes or LTOs, and build your bottom line. About 49 per cent of people celebrated Valentine’s last year in a restaurant, so create an event that gets guests […]

QSRs get an early start on their holiday menus

We’re well into fall now, and we’ve already stared seeing holiday flavours making their way onto QSR menus. QSRs have been adding seasonal LTOs earlier and earlier each year, featuring flavours like pumpkin spice as early as August. This practice seems to apply to all seasonal favourites, including the holidays, which are starting to appear […]

Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]