Hit a home run with your Father’s Day promotional strategy

By Mo Chaar There are approximately 8 million fathers in Canada, and while dining out for Father’s Day isn’t quite as popular as Mother’s Day, restaurants still saw a 22 per cent increase on the occasion last year. As people celebrate the father figures in their lives, the holiday presents an opportunity for restaurant owners to tap […]

Making your restaurant a Mother’s Day destination

Are you planning a Mother’s Day celebration at your restaurant?  Research shows over half of Canadians (51 per cent) plan on dining out for Mother’s Day this year so it’s a great time to get people in and raise revenues. Mother’s Day brunch is a classic way to celebrate our favourite moms, bringing together families […]

Building a restaurant community

By Mila Holosha To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations […]

February’s best food holidays

While this month may be known most for Valentine’s Day, February offers a wide variety of potential celebrations for your restaurant guests to enjoy! Join in on the monthly fun by offering your patrons something new, re-engaging your staff, and boosting that bottom line. February 4: Homemade Soup Day Comfort food like soup is often […]

Get guests falling for your restaurant this Valentine’s Day

Love is in the air, and celebrating Valentine’s Day at your restaurant allows you to attract new guests, offer something unique to your regulars, test out new dishes or LTOs, and build your bottom line. About 49 per cent of people celebrated Valentine’s last year in a restaurant, so create an event that gets guests […]

Trending treats for winter dessert menus

By Mark Plumlee ‘Tis the season get guests excited for new, craveable, seasonal treats on your menu. Desserts remain a popular item for diners, and although 21 per cent of diners say they’ve eaten dessert in the last 24 hours, studies show that number is actually closer to 63 per cent. Now’s the perfect time […]

Cheers to your New Year’s celebration

As 2023 comes to an end, are you all set to ring in the new year at your restaurant? Planning a successful New Year’s bash means getting a head start on the end of 2023 with feature menus, reservations, marketing, and more. Whether you are celebrating with a New Year’s Eve gala or a New […]

‘Tis the season for holiday dining

As restaurant traffic revs up for the holidays, now’s the time for operators to focus on maximizing those revenues with a strategy that will take them through until next year. Creating unforgettable experiences is one way that restaurants can stand out from the crowd this season and work on building loyalty from their guests. But […]

QSRs get an early start on their holiday menus

We’re well into fall now, and we’ve already stared seeing holiday flavours making their way onto QSR menus. QSRs have been adding seasonal LTOs earlier and earlier each year, featuring flavours like pumpkin spice as early as August. This practice seems to apply to all seasonal favourites, including the holidays, which are starting to appear […]

Celebrate fall with pumpkin on your menu

By Mark Plumlee Fall’s in full swing, and creating a seasonal menu can help attract attention for your restaurant, get guests excited to visit, and draw in a new crowd of customers. Nothing says fall like pumpkin on your menu! It isn’t just a flavour for spiced lattes, it can spice up every section of […]