By Katie Belflower

RestoBiz and Technomic have partnered to present LTO trends that are on the rise, along with data to help operators meet diner demands, stay trendy, and structure offers that will get guests excited. May brought trends including Mother’s Day-themed menu items, flavoured beverages, and more.  

May’s top trends

Limited-time offers and new items trending in May had some operators adding a tropical vibe to their beverage menus. Jollibee introduced the Guava Freeze, a blended drink with ripe guava, balanced with hints of strawberry and passion fruit. Jugo Juice launched the Marisol Coco Foam Smoothie, featuring mango, pineapple, and guava juice topped with a creamy coconut foam (made from coconut milk and banana)

Mother’s Day pizzas

This year saw a rise in heart-shaped pizzas to celebrate the occasion, with the following two LTOs to celebrating mom:

• Gino’s Pizza introduced a unique heart-shaped pizza with two toppings plus a dip for just $13​.
• Famoso Pizzeria + Bar​: Offered an “amore-shaped” pizza to celebrate the occasion.

Comparing month-to-month LTOs gives operators a chance to see what the competition is doing to better plan for the upcoming year. Here is the data from 2024 to May of 2025:

Monthly LTO Tracker

This data shows that LTOs are up 13 per cent month over month, and 27 per cent year over year. 

How can operators decide which menus should feature LTOs? Here is a look at the LTO trends by mealpart from May 2025:

LTOs by segment

Where do diners find the most LTOs? Data shows that 61 per cent were from full-service restaurants featured LTOs, whereas only 39 per cent of limited-service restaurants participated in May. As for the breakdown of those offers, out of 930 total LTOs/new additions for May 2025, 80 per cent were limited-time offers and 20 per cent made up new additions.

As diner preferences continue to change, operators need to adjust their offers, create new LTOs, and watch the trends to find success in the coming year.

Katie Belflower is Associate Editor for Technomic, a Chicago-based foodservice research and consulting firm. Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. The company’s services include publications and digital products as well as proprietary studies and ongoing research on all aspects of the food industry, including menu trends.

Source: Technomic Ignite Menu