Loyalty programs: A different recipe for success

By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to […]

RBI and Popeyes: Winner winner, chicken dinner?

By Jeni Marinucci Restaurant Brands International (RBI) is extending its QSR kingdom with the recent purchase of Popeyes, the Louisiana-style fried chicken restaurant. RBI, which owns both Burger King and now Tim Hortons, announced the $1.8 billion purchase earlier this week. The move sees RBI broaden its share of the QSR market in Canada, something analysts […]