As restaurant technology continues to evolve and adoption grows among operators, digital signage is a tool that can improve service, boost sales, and increase customer engagement. 86 per cent of operators have seen increased sales with the adoption of digital signage, and 84 per cent think digital signage builds their branding.

Here are a few of the ways that digital signage can help build your business:

Increased menu flexibility

Static menus limit the ability to offer daily or weekly specials, alter dishes based on your inventory, or add a last-minute LTO to the mix. With the digital version, adjustments and updates can easily be made to menu items, pricing, and availability so your menu stays fresh and accurate.

Improved customer experience

When digital signage is used for ordering at self-serve kiosks (or in drive-thrus), the wait times decrease, order accuracy improves, and customers can order at their own pace. Often, customers prefer to order at a kiosk than wait in a line, so this technology helps move traffic while giving customers the experience they are looking for.

When used at the table, 75 per cent of diners think this technology improves their customer experience while they wait for their food, keeping diners engaged and reducing perceived customer wait times.

Real-time data collection

Today’s technology allows operators to collect valuable data to help streamline operations, reduce costs and improve the guest experience. When using digital signage like kiosks, restaurants can track time spent on each screen, what items are most popular, traffic patterns, and more, allowing them to tweak their marketing promotions and labour management and tailor the menu to boost the bottom line.

Higher sales

Studies show that digital signage captures more customer attention than static displays, making 68 per cent of customers more likely to purchase what’s advertised on the screen. They can also be used to upsell with advertising that makes suggestions to offer guests more of what they like. This technology also helps keep customers engaged, improve the guest experience, and increase restaurant sales.  As foodservice technology continues to evolve, it’s an investment that more and more operators are making to build their restaurant businesses.