As restaurants continue to look for innovative ways to drive traffic and attract attention, is giving away freebies a viable strategy? Even though many restaurants are struggling to maintain a balance between rising costs and slim margins, some QSRs are choosing to increase visit value and boost loyalty by giving away free rewards to their customers. Here are some of the promos restaurants are offering that include giveaways for their guests:
Wendy’s is celebrating summer Fridays for the rest of the season with free fries in their American locations. Customers can add a free order of French fries (any size) to any order, redeemable through the app or on the website for the summer.
Marble Slab is rewarding its loyalty members throughout July, during National Ice Cream Month, with surprises all month long. Among others, members can look forward to receiving an offer for a free small ice cream on July 20, which is valid for redemption for seven days.
Chick-fil-A is getting creative this summer throughout Ontario and Alberta, where, until August 2, guests can enjoy fun surprises from the Chick-fil-A Cows at their local restaurant. Some of the giveaways include plushies, stickers, or cow headbands, while supplies last.
Chipotle’s annual summer promotion is back, and they are giving away $1 million worth of free burritos, along with offering extra reward to loyalty members. The summer promotion began in June and ends August 31.
Pita Pit is celebrating 30 years in business with customer appreciation deals starting July 21, including special offers, and prizes. As well, free pitas are available to the first 30 customers at each participating location on that day, along with discounted smoothies and regular pitas.
Value is something that most operators are focused on as diners continue to keep a sharp eye on their spending. However, even though some of the QSR chains are adding incentives like free menu items or merchandise, many guests perceive better value as a more enjoyable experience, food quality, and a welcoming environment.
