Many QSRs have experimented with value offers in recent months, some targeted at increasing traffic and some designed to up loyalty membership. As competition continues to rise in attracting and retaining consumers, December’s value-centric offers helped end the year on a high note, while others are launching new LTOs to get a jump on the new year.
Here’s a look back at some of the more creative promos restaurateurs used as 2024 drew to a close and a few new LTOs launching at the beginning of 2025:
Burger King introduced 31 days of Deals for their BK app loyalty members, offering discounts and free food and merch throughout December. Through the immersive digital experience, members could redeem daily deals through the Royal Perks Rewards, participating in activities and earning the chance to win larger prizes, like a year’s supply of Whoppers.
Krispy Kreme offered its customers New Year’s deals for the last week of 2024, including two Original Glazed® dozens or one Original Glazed dozen paired with a Classic Assorted dozen or specialty dozen for 20.25, and free delivery with a $5 minimum purchase. From January 3 to 5, the chain offered Original Glazed or Classic Assorted dozens for $12, available in-store, online, or at the drive-thru.
A&W is kicking off the new year with the choice of Buddy Bundles. The $6 offer includes either the choice of Buddy Burger with cheese or a crispy Chicken Buddy Burger, along with a small fries and a small drink. The offer is available in-store or through the mobile app for a limited time only. “We know Canadians are more price-conscious than ever and we’re committed to bringing great value to our guests. We think this is the best-tasting Value Meal you can find in Canada,” said Susan Senecal, CEO and president of A&W Canada.
Subway recently launched their newest value proposition, the Meal of the Day, offering customers one sandwich each day as a six-inch sub for $6.99 or a footlong for $9.99, alongside a choice of two cookies or chips and a small drink. While the offer will be switched out monthly, the current lineup of sandwiches includes:
- Monday – Cold Cut Combo
- Tuesday – All-Pro Sweet Onion Chicken Teriyaki
- Wednesday – Meatball Marinara
- Thursday – All-New Baja Chipotle Chicken
- Friday – Tuna
- Saturday – The Ultimate B.M.T.
- Sunday – The Philly
Popeyes has just introduced its new $4 Favourites menu, featuring new items like blackened cauliflower and fried pickles, a mini chicken wrap, a mini chicken sandwich, and 5-piece nuggets. “After a busy holiday season, we know many of our guests are looking for ways to save – but, they also don’t want to compromise on great quality and taste. That’s why we decided to launch our crave-worthy Value Menu across the country,” said Rob Manuel, General Manager, Popeyes® Canada.
As value continues to influence dining trends, more restaurateurs will need to compete in this space with unique promotions and timely LTOs to increase traffic, boost loyalty, and build the bottom line.
Photo credit: Subway
