Tim Hortons launches new limited edition collectable cups featuring NHL mascots

For a limited time, each Timmies Minis pack purchased will come with one of seven reusable, collectable cups, each featuring the official NHL mascot of a Canadian team: Toronto Maple Leafs — Carlton Edmonton Oilers — Hunter Calgary Flames — Harvey the Hound Vancouver Canucks — Fin Ottawa Senators — Spartacat Montreal Canadiens — Youppi! Winnipeg Jets — Moose The limited edition cups come […]

Restaurant mascots are more relevant than ever

 By Jasmine Kafka Today, restaurant marketing strategies often include exploring the latest and greatest trends such as mobile payments, micro-restaurants (think food trucks) or the happy hour phenomenon. Despite the abundance of new marketing trends at a restaurant’s disposal, there’s always room for a staple 20th century branding tool, the mascot. If used successfully, restaurant […]