Understanding the data helps you create a marketing budget that works for your restaurant
By Yaroslav Lugovatskyi Imagine it’s Tuesday morning. Your restaurant’s marketing report shows 143 conversions, but orders haven’t increased. Should you increase the budget, change the offer, or leave the campaign running? Before making a decision, take a closer look at what those 143 conversions actually represent. They may not represent 143 different people – or […]
