Customer loyalty can make or break a restaurant’s success by increasing visits, growing revenues, reducing marketing costs, and providing predictable income. Building a loyal customer base with email marketing can be a significant time investment, but it’s one that pays off in the long run. 88 per cent of people open their email every day, […]
By Doug Radkey Do you market your restaurant spontaneously, or do you have a true marketing playbook in place? If you said both, great answer! Marketing is not intended to be static. You simply cannot “plan it and forget about it.” It’s imperative that you consistently check in on your marketing playbook and the efforts […]
Are you making the most of your marketing strategy? From social media to SMS to email, it might be time to up your marketing game. Studies show that customers prefer to hear from restaurants via email, but are you making the most of this medium to maximize loyalty and increase margins? The offer Since email […]
Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]
Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]
Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? […]
By Charli Tanner Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses […]
From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]
Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts […]
As restaurants strive to build loyalty and boost their bottom lines, some are finding success drawing in a late-night crowd with extended hours. Studies show that there has been 7.5 per cent growth in this daypart during Q2 year-over-year, and it’s becoming a viable source of increased revenues for many restaurants. Pizza Hut has extended […]
