By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, […]
Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]
Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables […]
With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain […]
By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, […]
The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in […]
Summer is the perfect time to celebrate food holidays, get people excited to be out on the patio, and draw in a new seasonal crowd. You can go big with décor and entertainment, or you can scale down to include just a few feature items on your menu. Celebrating food holidays is a great way […]
As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one […]
Making a name for your restaurant, growing your brand, and boosting loyalty are all great ways to get attention and welcome new customers. But what’s the best way to spread the word about your restaurant? Influencer marketing is a trend that has really taken off in the last few years, and it could be just […]
By Mark Plumlee The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success. Think of it this way: if each post is like a mini billboard, then the more followers you […]
