What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

Celebrities are helping restaurants get attention

Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]

Restaurant marketing in 2024

Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? […]

Top tips for minimizing restaurant expenses

By Charli Tanner Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses […]

Are mobile games a viable marketing tool for your restaurant?

From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]

Are podcasts the next marketing tool for restaurants?

Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts […]

Restaurants are adding late-night to capture customers

As restaurants strive to build loyalty and boost their bottom lines, some are finding success drawing in a late-night crowd with extended hours. Studies show that there has been 7.5 per cent growth in this daypart during Q2 year-over-year, and it’s becoming a viable source of increased revenues for many restaurants. Pizza Hut has extended […]

5 partnerships that can raise your restaurant revenue

By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, […]

Taking it back to traditional restaurant marketing

Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]