Restaurant Branding During COVID-19: Being memorable

The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]

Restaurant Branding During COVID-19: Building connection with your community

In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]

Restaurant Branding During COVID-19: Developing your brand guide

In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]

Designing an upselling strategy to increase your restaurant’s revenue

By Elizabeth Kelly In the world of sales, upselling is often considered an art, but in the restaurant industry, you need to get it down to a science. For successful upsell programs, consistency is key. Here are four steps to designing an upselling strategy that will increase your restaurant’s revenue: Step 1: Decide on your […]

Mobile apps becoming a key focus for small businesses

A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth

How to solve the biggest problem with your restaurant marketing

By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]

Creating change in your restaurant: From concept to cultural reality

By Matt Rolfe Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and […]

Getting your employees involved in your restaurant’s social media strategy

By Steven Chester Your servers, back-of-house staff and hosts are often your restaurant’s biggest supporters, so keeping your staff encouraged and motivated is paramount. One key way to keep your employees engaged is through an effective social media strategy. The first step to bringing your restaurant employees into the social media fold is encouragement. While […]

Three easy marketing tactics to establish your restaurant online

By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid […]