As holiday flavours start to make restaurant menus festive, social media can play a large part in the success of your restaurant this season. Research shows that 41 per cent of diners use social media to help choose a restaurant, and with 90 per cent of restaurants running at least one social media account, standing […]
By Yaroslav Lugovatskyi Imagine it’s Tuesday morning. Your restaurant’s marketing report shows 143 conversions, but orders haven’t increased. Should you increase the budget, change the offer, or leave the campaign running? Before making a decision, take a closer look at what those 143 conversions actually represent. They may not represent 143 different people – or […]
Restaurant partnerships and LTOs can be an integral part of restaurant marketing, and summer blockbuster movie releases offer the opportunity to engage with customers, create unique menu items and merchandise, and attract new guests. Superhero movies attract a broad audience of all ages, so themed menus are also great way to get attention on social […]
Summer is the busiest time of year for many restaurant operators, and some QSRs are upping their game by marketing summer specials to add value in new ways. Studies show that 41 per cent of consumers associate summer with special flavours, dishes, beverages, and restaurant LTOs, with 46 per cent interested in purchasing LTO items […]
Between running a restaurant, handling staffing issues, and managing the day-to-day, is it feasible for operators to make time for social media? While it can seem labour intensive, when done correctly, social media can take some of the pressure off your marketing efforts, help create relationships with your guests, increase traffic, and grow your business. […]
Restaurant partnerships with movie franchises allows operators to leverage established fan bases to drive foot traffic, increase sales, and build brand relevance. Benefits include creating high-visibility, themed limited-time offerings (LTOs) that boost excitement, tapping into pop culture, and enhancing brand loyalty through shared memorable experiences. Some partnerships have a way of blending new audiences with […]
Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception […]
As the hustle and bustle of the holiday season begins, how can your restaurant get extra attention, attract more traffic, and drive higher revenues? A social media campaign offers operators the opportunity to reach large groups of people and boost restaurant sales this holiday season. RELATED: Mastering social media: a 5-step guide for restaurant operators […]
By Mila Holosha Most restaurants only think about social media after the menu is finished. The food is ready, the photos are taken, and the goal is simple: post so people know it exists. But what if you used social media before the menu was complete? Few restaurants do this, and fewer still do it […]
Customer loyalty can make or break a restaurant’s success by increasing visits, growing revenues, reducing marketing costs, and providing predictable income. Building a loyal customer base with email marketing can be a significant time investment, but it’s one that pays off in the long run. 88 per cent of people open their email every day, […]
