Elevate your restaurant to get ahead of the competition

By Dawn Castell In the bustling world of hospitality, maintaining a competitive edge is essential for the success of any restaurant. By focusing on key areas such as menu innovation, customer service, and marketing strategies, restaurants can differentiate themselves in the market and thrive amidst today’s fierce competition. Menu innovation and culinary excellence One of […]

How does value influence restaurant guest satisfaction?

In today’s inflationary times, consumers are spending their dollars wisely, paying attention to pricing, and weighing where to invest. Restaurants are seeing a drop in visits as guests weigh their purchases, tightening their belts to decrease discretionary spending. However, there is good news for operators: Technomic’s recent webinar reveals some encouraging data to help restaurants […]

Making your restaurant a Mother’s Day destination

Are you planning a Mother’s Day celebration at your restaurant?  Research shows over half of Canadians (51 per cent) plan on dining out for Mother’s Day this year so it’s a great time to get people in and raise revenues. Mother’s Day brunch is a classic way to celebrate our favourite moms, bringing together families […]

Coffee: what’s the buzz all about?

While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators […]

Can you improve your restaurant’s online ordering system?

As off-premise dining stays popular among consumers, operators can differentiate themselves and raise the bar on the customer experience with a better online ordering system. According to TouchBistro’s 2024 Diner Trends Report, 31 per cent of Canadians are ordering delivery and takeout every week, and that’s up from 25 per cent in 2022. Today, online […]

Partnering up for more restaurant profits

More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a […]

What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

The rise of eatertainment

The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept […]

Celebrities are helping restaurants get attention

Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]