Why menu engineering is a must for restaurants

By David Hopkins Menu engineering is one of the most crucial yet often overlooked aspects of restaurant operations. Restaurateurs place so much value on a menu’s taste, ease of execution, and customer satisfaction that they may forget to engineer for profit. Few restaurants understand the importance of properly pricing and costing out their menus and […]

Are mobile games a viable marketing tool for your restaurant?

From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]

Are podcasts the next marketing tool for restaurants?

Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts […]

Can TikTok help your restaurant attract new visitors?

Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant? Build your brand All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]

The next generation of diners

There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make […]

Raise revenues for your restaurant this Thanksgiving

Thanksgiving is one of the most celebrated holidays of the year, so drawing a crowd can fill those seats and help you make this month’s revenue. With the cost of groceries rising nine per cent, and dining costs increasing about 8.8 per cent year-over-year, more people may be choosing to skip the hosting and visit […]

Delivery trends have some restaurants adjusting their approach

Off-premise dining remains a fan favourite for consumers, with dining out remaining only slightly more popular. In fact, 58 per cent of consumers have ordered delivery in the last month, compared to 62 per cent who have dined in a restaurant. The frequency of ordering has increased, too, with 51 per cent of Canadians ordering […]

Marketing tips for your restaurant’s next campaign

By Scott Mitchell As Canadians continue to navigate high inflation rates and re-consider their spending habits, there’s still a light at the end of the tunnel for restaurant owners and operators. In Q1, the restaurant industry saw visits increase by 11 per cent and spending increase by 18 per cent compared to the same period […]