By Denis Hancock April 23, 2014 Bill Gates famously said that “we always overestimate the change that will occur in the next two years, and underestimate the change that will occur in the next 10.” As restaurant leaders think through the role technology will play in changing our lives over the coming decade, I believe […]
By Denis Hancock November 23, 2012 For many years marketers have been advised that social media demands a totally new communication mindset: “Broadcasting” is bad; engaging customers in personalized, two-way dialogue is good. And of course, going viral is what modern marketing dreams are made of. But there are obvious problems with this advice. The […]
By Diane Chiasson Facebook hit a landmark recently by announcing that they had hit one billion users worldwide. In the restaurant business, this news means that it is now more important than ever for restaurant owners and operators to have a Facebook page for their businesses. Whether your restaurant is part of a large national […]
By Diane Chiasson When it comes to naming a restaurant, one needs to give as much thought to it as one would in naming their child. It’s a name that you will use for the lifetime of the business. What you name your restaurant can contribute to the success of your restaurant. That single name […]
By Patti Hone Every now and then your website needs a refresh. There are a number of good reasons for redesigning your site: part of a rebrand, adding new functions such as a content management system, or perhaps it is just outdated. A redesign can make a big difference that’s either positive or negative if […]
By Diane Chiasson Creating an online presence with useful content is one of the major keys to be successful on the Internet today. Today, a website has to offer much more than just basic information about your restaurant or foodservice operation. It has to engage your visitors and encourage repeat visits. Diane Chiasson, FCSI, President […]
By Diane Chiasson The global economy has still not fully recovered, so we are looking at another year of finding ways to offer customers the best value. But with growing food costs, as well as increases in taxes and real estate, 2012 looks to be another challenging year for many restaurant and foodservice operators. […]
By Chad Finkelstein October 3, 2011 In order to stay ahead of competitors and keep up with methods of communicating with customers, it is imperative that restaurants look to modern technological advances to maintain and foster business. The Internet has provided many opportunities for business owners, yet few as simultaneously beneficial and precarious as those […]
Coupon conundrum By Jordan Knox September 28, 2011 The positives and negatives of online discounting websites There is a huge array of online discount sites like Groupon and Living Social sprouting up across the country and around the world. These are without a doubt great deals from a customer standpoint, but what is the benefit […]
By Chad Finkelstein August 11, 2011 While many large restaurant franchisors may prefer to forbid their franchisees from administering their own social media profiles in order for the franchisor to control the brand, some smaller or emerging franchisors may want to consider the benefits of this marketing technique. If a franchisor is going to permit […]
