There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make […]
By Scott Mitchell As Canadians continue to navigate high inflation rates and re-consider their spending habits, there’s still a light at the end of the tunnel for restaurant owners and operators. In Q1, the restaurant industry saw visits increase by 11 per cent and spending increase by 18 per cent compared to the same period […]
Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]
Restaurant operators are always looking for new ways to connect with their customers to engage and encourage return visits. From your website to your loyalty program, looking at real data is the best way analyze who is visiting, how often, what they are ordering, how much they are spending, and more. Getting specific on generational […]
As back-to-school approaches and summer weather comes to an end, you want to keep customers engaged and interested in your menu – and returning to your restaurant this September. Celebrating food holidays gives you the perfect opportunity to reinterest your existing guests while attracting new attention to your menu. September’s food holidays make it easy […]
By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, […]
Pop culture is making its way into every facet of our lives, and restaurants are no exception. From the movies to social media trends to “secret hacks,” pop culture may just have a place in your restaurant marketing. If you’re looking to get attention for your restaurant, consider a trendy approach. Think pink Think about […]
The secret to long-term, loyal restaurant customers is connection. Developing a relationship with your guests will leave them wanting to visit you again and again, telling their friends, and helping you build your profits. Not only can customer retention provide steady, reliable revenues, but it also means that your customers will stick by you in […]
Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, […]
By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line. A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s […]
