5 food holidays to celebrate in December, from comfort food to champagne

By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to […]

How helping your community this season can boost sales

As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]

What is your restaurant missing?

By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]

This is what consumers want from restaurant apps

Restaurant apps are everywhere, and they offer you the opportunity to get to know your customers, gain valuable insight, and encourage loyalty for your brand – if you get it right. Downloads are still at record highs, but with 80 per cent of their mobile time spent in apps, consumers are becoming more discerning. Value […]

Merchandising could help boost your restaurant’s brand

Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

Gen Z diners are key for your restaurant, so connect with them

If your restaurant doesn’t already have a marketing strategy that targets Gen Z customers, it’s time to shift your focus. Making up 28 per cent of the population, with 20 per cent of their income going towards food, Gen Z is an important part of your restaurant’s customer base. With a reputation for being technology-driven, […]

Your menu pricing strategy can help your restaurant get ahead

As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy […]

Indoor dining is back & customers want quality, rewards

Prices may be up, cost of living may be up, but indoor dining is nevertheless back on the menu big time. The recent TouchBistro 2022 Diner Trends Report released Wednesday and based on surveys conducted in June and July found that 44 per cent of consumers are now indoor dining at a restaurant at least […]

Using social media to optimize your LTO sales

If you own or manage a restaurant, you’ve probably developed a marketing strategy around limited-time offers (LTOs), but are you using social media as part of that strategy? Social media can help you reach a large audience quickly and cheaply, using your LTOs to help drive traffic, create a sense of urgency, and up your […]