The FIFA World Cup 2026™ is coming to Toronto with matches scheduled between June 12 and July 2, 2026 – and with soccer-mania about to descend on sixteen North American cities, restaurant operators have the opportunity to fill seats, build a following, and raise revenues. In addition to the existing population, host cities are expecting anywhere […]
Between running a restaurant, handling staffing issues, and managing the day-to-day, is it feasible for operators to make time for social media? While it can seem labour intensive, when done correctly, social media can take some of the pressure off your marketing efforts, help create relationships with your guests, increase traffic, and grow your business. […]
As the hustle and bustle of the holiday season begins, how can your restaurant get extra attention, attract more traffic, and drive higher revenues? A social media campaign offers operators the opportunity to reach large groups of people and boost restaurant sales this holiday season. RELATED: Mastering social media: a 5-step guide for restaurant operators […]
By Mila Holosha Most restaurants only think about social media after the menu is finished. The food is ready, the photos are taken, and the goal is simple: post so people know it exists. But what if you used social media before the menu was complete? Few restaurants do this, and fewer still do it […]
As the leaves change and the temperatures cool, the Fall/Winter 2025 issue of the magazine reflects on the challenges and successes this year, examines the current state of the foodservice industry, and highlights tools and strategies to take restaurant operators into a healthy and prosperous new year. We also examine safety, from restaurant design to […]
Canadians like their coffee, and as trends come and go, restaurateurs who can tap into changing consumer tastes can differentiate themselves with targeted marketing and increased value. While always a popular menu item, coffee, in all its iterations, is important to consumers across the country. Recent survey data shows that 48 per cent of Canadians […]
While off-premise dining really took off during the pandemic, it’s a trend that’s here to stay. Making up about 75 per cent of all restaurant traffic, accounting for 58 per cent of quick-service and 41 per cent of full-service sales, takeout and delivery are an important part of restaurant operations. Maximize your margins for off-premise […]
Broadening your customer base can increase traffic, raise revenues, and build a whole new brand for your business. However, attracting a younger demographic may mean stepping outside your marketing comfort zone to reach a new audience. Evaluate your current marketing initiatives and try to identify gaps in your strategy to get the attention of a […]
While there is much to celebrate in December, looking ahead to January for ways to stand out and attract customers can help restaurants extend the momentum of the holiday season. Get guests excited to visit in the new year by promoting events early and creating innovative celebrations that will keep guests and staff feeling festive. […]
By Mila Holosha Social media management can seem like an overwhelming undertaking, but can operators manage their restaurant’s social media accounts themselves? Not only is it possible, but it can also be highly beneficial for business. No one understands the restaurant, feels its atmosphere, and knows its essence better than someone who works there, and […]
