Partnering up for more restaurant profits

More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a […]

What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

The rise of eatertainment

The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept […]

Celebrities are helping restaurants get attention

Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]

Restaurant marketing in 2024

Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? […]

Top tips for minimizing restaurant expenses

By Charli Tanner Everyone is feeling the financial pinch, and with restaurants facing rising food, utility, and labour costs, they are keeping a close eye on their profit margins. Reports at the end of 2023 revealed that rising costs meant one-third of Canadian restaurants were operating at a loss, highlighting the need for reducing expenses […]

Can TikTok help your restaurant attract new visitors?

Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant? Build your brand All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the […]

Food holidays to celebrate in November

As we approach the holiday season, there are some food holidays to celebrate that can get your restaurant team and guests feeling festive a little early. Celebrating food holidays gives guests an extra reason to visit, lets you try out items on your menu, and attracts new customers. November offers some unique occasions, ending with […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]