The dos and don’ts of online menu management

By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house […]

Reservations get collaborative with OpenTable bot for Facebook Messenger

Press release OpenTable is introducing a new way for diners to search and make restaurant reservations directly through Facebook Messenger. With the OpenTable bot for Messenger, diners around the globe can make reservations at more than 40,000 restaurants worldwide directly from within Messenger through the new Chat Extensions feature. OpenTable’s bot for Messenger makes planning […]

Marketing for the size of your restaurant

By Jordan Knox Choosing the correct marketing vehicle for a restaurant can be a daunting task. With new social media platforms popping up regularly and conventional marketing becoming more specific, it is important to know how to effectively use both. Social media is most effective when the content is consistent, so focusing on one or […]

Navigating the new space of social media ads: Facebook, Twitter and Instagram

By Sean Beckingham When almost everything we do is shared online and more hours are spent in front of a tablet or computer screen than TV, there’s never been a better time to advertise on social media. However, with the rapidly changing nature of these platforms, it’s hard to know where to begin and where […]

Seizing the marketing force of the millennial generation

By Jennifer Gausby During my recent travels to Portugal I visited a restaurant that encouraged me to forget about time. On the back of the menu was a note from the owner that read: “Please stop your watch. Seize the moment.” He then went on to quote Andy Warhol, who said: “The idea of waiting […]

Six tips for using Facebook to market your restaurant

By Diane Chiasson Facebook hit a landmark recently by announcing that they had hit one billion users worldwide. In the restaurant business, this news means that it is now more important than ever for restaurant owners and operators to have a Facebook page for their businesses. Whether your restaurant is part of a large national […]