If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying […]
By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]
These days, competition is fierce and anything your restaurant can do to set itself apart is an opportunity to grow your business. With 87 per cent of food operators more worried about inflation this year than anything else, what are the industry trends that will help drive success this year, and how can you use […]
March is full of fun holidays that will get your guests’ mouths watering and give you the chance to up your restaurant’s revenues. Celebrating food holidays at your restaurant is a great way to try out new promos, attract new customers, and offer your regulars an extra reason to return. Bringing people together to try […]
The season for gift-giving has arrived, and as the possibility of a recession looms, gift cards could be just what your restaurant needs to help your bottom line through the holidays. Gift cards encourage repeat visits from your customers and help you to acquire new customers. With 80 per cent of consumers planning to purchase […]
Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and […]
As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]
Winter is on the horizon and as seasons change, so should your restaurant. Heating replaces your air conditioning, your patio closes or is revamped, and your menu gets a makeover with a seasonal spin. John Moody, co-founder and Chief Strategist of Restaurant365, writes that getting the winter crowd through your doors doesn’t have to […]
By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]
By Megan Prevost As Halloween approaches, it’s easy to feel spoiled for choice when celebrating. If you want your guests to spend the spookiest night of the year with you, you’ll need a Halloween event of your own to draw them in. Dim the lights, crank up the Monster Mash, and plan an event to […]
