11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

The Instagram Effect: How social media impacts foodservice

By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]

How to promote your restaurant’s online ordering app

By Jessica Zekry The pandemic has forced restaurants and consumers alike to change their behaviours overnight. Online ordering was a growing trend for several years until it became the only way to keep restaurants afloat and diners served. The value and utility that this service offers has certainly allowed it to make its way into […]

Triple Threat: The top three challenges facing Canadian restaurant owners in 2019

By Liz Teordini If you are a professional in Canada’s restaurant and foodservice industry, chances are you’ve got a lot on your mind. While the myriad, everyday worries of running a restaurant are as diverse as the restaurateurs dealing with them, a recent study found that three concerns in particular, sustaining growth, maintaining cash flow […]

Study finds that nearly half of U.S. diners tried a restaurant because of social media

Press Release MGH, a full-service restaurant marketing agency, today announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty. The survey determined that nearly half (45 per cent) of U.S. diners said they’ve tried a restaurant for the […]

Back to Basics: Why mastering hospitality is the key to marketing your restaurant

By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food […]

A Canadian First: apply for a job at McDonald’s with “Snapplications”

Press Release McDonald’s will be the first brand in Canada to launch ‘Snapplications’, a one-day virtual hiring event that will allow millions of job seekers to instantly apply for a career at McDonald’s restaurants through the Snapchat app. On March 27th, Snapchat users will find a unique lens that enables them to film a 30-second video capturing why […]

By the Numbers: Why online marketing is more important than ever

By Jeff Dover Now more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s easier than it looks. According to Monetate, a marketing software provider, more than one billion restaurant visits in the United States are influenced by online marketing. We came to a similar conclusion at fsSTRATEGY, as well. […]

Cheese Tea? How Instagram changes what we eat and drink

By Gregory Furgala Through its clear plastic cup, it looks like a latte, but with only one sip it’s very clear that it isn’t a latte. It’s salty, sweet and tangy. The head is thicker and heavier than the airy foam that crowns anything found in the typical coffee shop, but it’s cold and refreshing. […]

Chick-fil-A expansion into Toronto prompts backlash on social media

By Greg Furgala The Atlanta-based quick service chain Chick-fil-A announced yesterday that it will be opening its second Canadian franchise in Toronto in 2019, following famed American chains like Five Guys, Chipotle and, albeit briefly, last year’s six-hour Shake Shack pop-up that led to an hours-long lineup, with one Shake-fan even offering $60 for a secondhand burger and […]