How helping your community this season can boost sales

As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]

A seasonal menu can benefit your business

Winter is on the horizon and as seasons change, so should your restaurant. Heating replaces your air conditioning, your patio closes or is revamped, and your menu gets a makeover with a seasonal spin.   John Moody, co-founder and Chief Strategist of Restaurant365, writes that getting the winter crowd through your doors doesn’t have to […]

What is your restaurant missing?

By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]

5 different Halloween events for your restaurant

By Megan Prevost As Halloween approaches, it’s easy to feel spoiled for choice when celebrating. If you want your guests to spend the spookiest night of the year with you, you’ll need a Halloween event of your own to draw them in. Dim the lights, crank up the Monster Mash, and plan an event to […]

Merchandising could help boost your restaurant’s brand

Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber […]

Gen Z diners are key for your restaurant, so connect with them

If your restaurant doesn’t already have a marketing strategy that targets Gen Z customers, it’s time to shift your focus. Making up 28 per cent of the population, with 20 per cent of their income going towards food, Gen Z is an important part of your restaurant’s customer base. With a reputation for being technology-driven, […]

Using social media to optimize your LTO sales

If you own or manage a restaurant, you’ve probably developed a marketing strategy around limited-time offers (LTOs), but are you using social media as part of that strategy? Social media can help you reach a large audience quickly and cheaply, using your LTOs to help drive traffic, create a sense of urgency, and up your […]

Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how […]

Influencer’s Instagram post credited with saving Calgary restaurant

Social media personalities and reality TV stars have great influence. That influence apparently stretches to helping to keep restaurants in business, judging by the story of one Calgary restaurant. After trying everything from extending her hours and starting a loyalty rewards program to try to attract people to her restaurant, Janice Buckingham, the owner and head […]