Coffee: what’s the buzz all about?

While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators […]

Menu hacks and their influence on QSRs

Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations. Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring […]

Celebrities are helping restaurants get attention

Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]

Restaurant marketing in 2024

Standing out from the crowd is vital for restaurants still on the road to recovery and while you might have some tried and true practices, this year offers some marketing trends that can help you get ahead in some new ways. Looking to switch up your marketing strategy and offer something new to your audiences? […]

Are podcasts the next marketing tool for restaurants?

Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts […]

Can TikTok help your restaurant attract new visitors?

Social media has been an effective tool for several years now, with Facebook and Instagram becoming an important part of marketing strategies, but what value can TikTok bring to your restaurant? Build your brand All social media platforms can help you increase your brand recognition, but TikTok appeals specifically to foodies. Studies show that the […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]

The next generation of diners

There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make […]

Taking it back to traditional restaurant marketing

Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels […]