Even though Halloween is almost a full month away, some QRs are getting into the spooky spirit, offering early LTOs with themed menus, cool merchandise, and giveaways for a fa-boo-lous guest experience.
Dave & Buster’s is launching a Halloween themed menu with themed items including Summon the Fire Wings, Summon the Fire Mozzarella Sticks, Funnel Cake Fries, Reese’s Love-At-First-Bite Peanut Butter Chocolate Cake, along with a drink menu featuring The Possession, Freak Show, Bad Medicine, and Cauldron Cream Soda. Themed events are also taking place throughout October, both for families and adults only options.
Paris Baguette has introduced a Halloween lineup that’s sweet with heat, featuring The Ghost Pepper Chocolate Marble Mochi Donut, Halloween Scream Donut, Spider Mochi Donut, Ghost Pepper Iced Hot Chocolate, Dirt & Worms Frappe, a Dirt and Worms Chocolate Chiffon Cake, and a Halloween Donut Box (which is available for catering).
Tim Hortons is scaring up an early Halloween haunt with the return of the Timbits Buckets, Frankenstein and Mummy donuts, and a Twix Iced Capp and hot chocolate. They have also introduced a merchandise lineup including ceramic ghost and black cat mugs, glow-in-the-tumblers, and packable tote bags.
Wendy’s has brought back the annual Boo! Books® and Frosty Frights™ collectibles for the season (six returning characters and 6 new features). The Boo! Books® fundraiser offers guests a coupon book for $1 that include five free Jr. Frosty coupons and one $1.99 Kids’ Meal with purchase coupon, with a portion of every purchase supporting the Dave Thomas Foundation for Adoption®.
Dairy Queen has launched a new Halloween-themed Spellbound series, featuring a Bubble Brew DQ® Sparkler beverage, Enchanted purple shimmer OREO® Blizzard®, and Ghost Pepper Sauce to be paired with the Chicken Strip Basket. The campaign also entitles guests in the U.S. to receive a mystery Blizzard Buddy with any $4 purchase, and fans who open a gold version will win Blizzards for a year. The campaign is on from now until November 1.
Dunkin has just added eight new cleverly named Halloween-themed beverages to the menu. The lineup includes a Midnight Potion Refresher, Werewolf Punch Refresher, Terror-Misu Cloud Latte, Creepy Crawler Coffee Chiller, Dark Spell Daydream Refresher, Sour Apple Energy, Franki Matcha, and Nutty Nightmare Iced Coffee. Halloween food items are expected to drop from mid October to round out the collection.
While more Halloween LTOs are sure to creep up, operators who get ahead of the game could capture the attention of their holiday-loving guests.
Image from Paris Baguette.
