By Jeni Marinucci You see a huge line outside the restaurant or bar you’ve been looking forward to visiting. In most cases, you’d turn and walk away, preferring to eat somewhere you are likely to get a seat. But not everyone – nor every business owner – thinks this way. For some, a lineup outside […]
By Robert Lyons Our previous article in this series on how to ensure a successful trade show experience discusses tips on how to create pre-show buzz. If you’ve read the article, you may remember that we shed light on the importance of keeping attendees’ needs top-of-mind and provide three very important questions for you to […]
By Robert Lyons You did it. After what feels like an eternity of getting ready for “the show”, the day has finally arrived. Your booth and signage are up; marketing collateral and products are appealingly visible; sales reps are eager and ready to schmooze. After all, trade shows are “the place to be” when it comes […]
