As the summer continues, many operators are introducing new LTOs to keep guests interested until the new fall flavours come out. Studies show that the number of LTOs in the foodservice industry has increased by 53 per cent over the last four years, making it a very competitive space for operators.
The growing popularity of LTOs demonstrates just how important is for restaurateurs to be aware of the trends and offer something that will increase traffic and help them get ahead of the competition. In addition to those promos that have lasted all summer long, some operators have introduced LTOs that are in effect until the end of August to celebrate summer right up until September.
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Recently, Tim Horton’s introduced its Summer Menu Happy Hour, offering 50 per cent off select drinks (including some new summer flavours) Monday through Thursday after 2:00 p.m. Summer menu items listed in the promotion include the Cocoa Caramel Crunch Iced Capp, Butter Pecan Cold Brew, Mango and Strawberry Lemonades, Solar Splash TimsBoost, and the Berry Cherry Refresher. These deals are available until August 8 at participating locations.
Burger King is embracing the summer heat with its new Fiery Menu, introducing these five new menu items: Fiery Strawberry and Sprite, Fiery Mozzarella Fries, Fiery Bacon Whopper, Fiery Chicken Fries, Fiery Bacon Royal Crispy Chicken Sandwich. “As a brand that is built on letting guests ‘Have It Your Way’, we’re excited to offer a range of products that appeal to everyone – from those who want just a little kick to those who can’t get enough heat,” says Pat O’Toole, Chief Marketing Officer, Burger King North America.
At Dairy Queen, August brings back a fan favourite for the Flavour of the Month, The Reese’s Extreme. This treat features Reese’s Pieces and Reese’s Peanut Butter Cups, along with chocolate and peanut butter flavouring.
As convenience stores continue to compete with QSRs, 7-Eleven has launched some summer LTOs that include chicken nuggets, a breakfast skillet taquito, a Philly cheesesteak taquito, and a personal breakfast Pizza. These items are available at select stores until the end of August.
Keeping LTOs fresh and unique through the summer can help draw in new diners and engage existing guests, as they wait to see which items you will release next.
