Coffee remains the most consumed beverage in Canada. Recent studies reveal that 71 per cent of Canadians report that they drank coffee yesterday, but habits are shifting and restaurant revenues may see the effects as coffee prices continue to rise.
“Even in challenging economic times, coffee continues to play an important role in Canadians’ daily routines,” said Robert Carter, President of the Coffee Association of Canada. “What we’re seeing isn’t a decline in consumption, but a shift in behaviour as consumers adapt to higher prices and seek value.”
Despite consumers watching their spending carefully, coffee is still a popular purchase. What’s trending on coffee menus in 2026?
- Matcha is becoming a staple, rather than an alternative order, but flavours like ube and pistachio are being added by giants like Starbucks for interest, innovation, and to create photogenic options to be shares on social media. Flavours from Asia like miso, yuzu, and ube are gaining popularity on coffee menus for 2026.
- Research shows that 72 per cent of Gen Z consumers try new beverages monthly, and 75 per cent of them customize their drinks. As personalization continues to be a priority for diners, unique combinations and customization options are being added to LTOs, allowing consumers some control over the menu and the ability to enhance their own experiences with creative add-ons and flavour options.
- Health is also dictating some of the trends with the rise of add-ons like protein foam, dairy alternatives, or sugar-free options. Starbucks, Tim Hortons, Dunkin’, and most major chains have added items to the menu that address today’s trendy health concerns.
- Technology also impacts coffee sales, with 38 per cent of consumers ordering their favourite beverages through an app. Mobile ordering and a frictionless experience will encourage visits and drive traffic with personalization options and a quick, positive purchase.
- Ambiance will also play a part in coffee shop success this year, as 35 per cent of people consume their caffeinated beverages away from home. Creating a space where guests can enjoy their experience using lighting, music, interior design, events, staffing, and more may encourage guests to visit more often and make higher purchases if the sensory experience is appealing.
While coffee remains a popular choice in Canada, consumer behaviour is shifting to include flavour trends, health, technology, and a more memorable experience.
