Creating compelling LTOs for your guests

Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners […]

Top trends in Canadian coffee cravings

Coffee remains the most consumed beverage in Canada. Recent studies reveal that 71 per cent of Canadians report that they drank coffee yesterday, but habits are shifting and restaurant revenues may see the effects as coffee prices continue to rise. “Even in challenging economic times, coffee continues to play an important role in Canadians’ daily […]

New LTOs focus on personalization

LTOs are a regular – often seasonal – practice in the QSR space, but as operators compete for consumer attention, some are upping the perceived value with personalization options that improve guest experience and make it their own. Value is key with today’s consumers and combining lower pricing and limited availability with customizable options that engage […]

Diners crave engagement and connection from today’s restaurant loyalty programs

In the crowded foodservice marketplace, one great meal may not be enough to get customers coming back, and that’s why loyalty is crucial for restaurant success. Restaurant loyalty programs have evolved from a transactional value proposition to building connection, and it’s a way for operators to foster long term, profitable, meaningful relationships with their customers. […]

Diner expectations in 2025

This year, 68 percent of consumers have chosen to cook at home, rather than ordering from a restaurant, so the competition for diner dollars has become even fiercer. What are diners looking for from their favourite restaurants in 2025, and how can restaurants best deliver on those expectations? Value Given that 2024 featured a value-conscious […]

Serving elevated customer experiences to drive loyalty

In the past, customer experience simply meant great food and service, but with today’s economic challenges and the demand for higher value, the bar has been raised. Customer experience (CX) is the great differentiator, allowing operators to set themselves apart and grow their brand, building loyalty and increasing repeat visits. The recent Patronix 2025 Loyalty […]

Condiments pack a flavourful punch on menus

Menu trends are constantly evolving and 2025 brings flavourful dishes, from spicy to “swalty” and beyond. This year’s menus are already seeing an uptick in condiments and sauces to help deliver that memorable and delicious experience that guests are looking for. According to Technomic’s recent Insights Report, certain condiments are taking centre stage on menus. […]

Customization is on the rise for QSR menus

As consumers continue to monitor their discretionary spending, cutting back on many “non-essentials” and prioritizing value, some QSRs are focusing on making guest experiences personal to help stand out and keep customers coming back. Studies show that 80 per cent of consumers are most likely to do business with a company that offers personalized experiences, […]

Changing consumer preferences in hospitality

By Nathen Dube As the hospitality industry evolves, staying ahead of consumer preferences is essential for maintaining a competitive edge. Today’s diners are more informed and selective than ever, prioritizing sustainability, health-conscious dining, and personalized experiences. But with trends constantly shifting, how can operators determine which ones to embrace and which to let pass? Understanding […]

QSRs focusing on personalization to drive loyalty

QSRs are finding themselves with more competition than ever before, as many grocery and convenience stores have started offering hot and cold meal options. As they work to come out on top, they’re focusing on what they can deliver for higher value, increased loyalty, and better service, and personalization may be the answer. Last year, […]