What value looks like to today’s restaurant guests

Inflation and food prices remain high on the list of concerns for consumers, and focusing on value is one way that restaurants can get guests’ attention and capture more business. While LTOs, special offers, and reduced pricing are strategies to increase value, there are ways to engage guests and offer more, without compromising your margins. […]

What restaurant loyalty programs look like in 2024

Loyalty programs have been popping up everywhere in the last few years, as restaurants focus on getting to know their customers and using data to better manage the business. However, loyalty programs continue to evolve as consumer preferences change, and 2024 brings a new level of personalization to loyalty as we know it. Studies show […]

Attract couples to your restaurant with date nights

By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]

Technomic experts highlight the 5 Ps of menu innovation

At the US National Restaurant Association Show last week, experts from Technomic offered advice on how to best tailor a menu to encompass trending flavours and combinations and appeal to consumers’ desire to try new things when dining out. Ultimately, the conclusion was that menu innovation doesn’t require a huge menu overhaul if new options […]

Mintel announces five global food and drink trends for 2018

Press release Mintel, the world’s leading market intelligence agency, has announced five key trends set to impact the global food and drink market over the coming year. In 2018, expect to see transparency and traceability for all, regardless of their income. From ingredient scares to political bombshells, self-care has become a priority for many and one […]