As we head towards the eventual arrival of spring, why not give winter a final celebration? About 15 per cent of Canadians suffer from ‘winter blues’ this time of year, so it’s the perfect time to lift those spirits with a unique take on winter dining. From the décor to the menu, get your guests excited for a memorable end-of-winter experience.
Add a festive feel
Winter décor is typically white and blue but consider adding a little colour to offset the often too-grey weather. You might want to add accents in pastels, signaling the eventual arrival of spring, while adding a little freshness to your décor. If you want to stay with a cool white theme, add warm and cozy touches with fairy lights or candles, fire features, and seasonal greenery. From a practical standpoint, you may also want to spread out your tables a little to accommodate for the extra layers patrons will be wearing to combat the cold, leaving enough room for guests to enjoy their experience comfortably.
Winterize your menu
While it may be tough to create a seasonal menu at this time of year, it’s not impossible. Use hearty ingredients to create comfort food your guests will love. From soup and stews to warm salads and mac and cheese, an inspiring new menu can help get more people through your doors. Adding a warm dessert and some seasonal coffees can help raise guest cheques while looking appealing on your social media channels. And don’t forget your takeout and delivery guests; add items to the menu that travel well and offer the same delicious options you feature in your restaurant.
Get outside
Do you have a winterized patio or a convertible space outside? With the rise in popularity of outdoor winter dining, adding a temporary space (or revamping an existing one) might bring in new business. Keep the area protected from the elements, add warm blankets, fire features or heaters, and make the space special for a unique experience. If this space is going to be temporary, make sure to spread the word to fill those tables and maximize your margins. Feature set-up videos on social media, take reservations on your website, and tell guests ahead of the event to get people talking.
As the winter draws to an end, re-interest guests in your restaurant with a fresh take on the season!
