The new year kicks off with QSRs vying for diner dollars, aiming to bring in more traffic, and creating a momentum that lasts throughout 2025. Some QSRs are starting off the year creative LTOs to help attract attention and offer something new to their guests.
RELATED: Limited-time offers can help operators attract and retain customers
Krispy Kreme has partnered with Pop-Tarts® for a sweet new deal, with a lineup that includes Pop-Tarts® Frosted Strawberry donut, Pop-Tarts® Frosted Chocolatey Fudge donut, and Pop-Tarts® Frosted Brown Sugar Cinnamon donut. This limited-time collection is available individually and by the dozen in-shop and for delivery through Krispy Kreme’s app and website.
Subway has announced a new addition to its footlong features, introducing an Oreo cookie version, available for a limited time only. The new cookie is served warm and features chocolate cookie dough, Oreo cookie pieces, sweet vanilla cream and is topped with extra OREO cookie pieces. This new menu item is available through the app or by visiting stores.
From January 31 to February 2, Tim Hortons has brought back its Special Olympics donuts, with all proceeds being donated to Special Olympics Canada. These donuts feature a chocolate cake ring with white fondant, coloured sprinkles, and a whipped topping inspired by the themes of diversity and inclusion that are central to the Special Olympics mission.
Chipotle has launched an LTO aimed at extending Superbowl Sunday, called “Extra Sunday,” as a response to the many people who plan to be off work on the Monday following Sunday’s celebrations. On Monday, February 10, Chipotle rewards members can order free guac and queso blanco with the purchase of any entrée, available exclusively on the Chipotle app and Chipotle.com.
As a tribute to the month of love, Pizza Hut is reviving a fan favourite: heart shaped pizzas, available from February 11 to February 17. The one-topping pizzas are medium-sized and are available for $11.99 in-store or for delivery.
LTOs have played a major part in many QSR successes in recent years and operators will need to get creative and market strategically to be able to compete in this space.
Photo courtesy of: CNW Group/Tim Hortons
