Restaurant partnerships with movie franchises allows operators to leverage established fan bases to drive foot traffic, increase sales, and build brand relevance. Benefits include creating high-visibility, themed limited-time offerings (LTOs) that boost excitement, tapping into pop culture, and enhancing brand loyalty through shared memorable experiences.
Some partnerships have a way of blending new audiences with nostalgic experiences like the recent collaboration between McDonald’s and the Super Mario Galaxy movie. The new Happy Meals feature 12 unique toys with a collectible character from The Super Mario Galaxy Movie on a posable clip. Along with the toys, the promotion allows customers to scan a QR code on the box to unlock a digital adventure, with puzzles and games.
Starbucks has collaborated with recently released movie The Devil Wears Prada 2, offering four character-inspired customizations in the Starbucks app. Continuing the association the company had with the original movie, the lineup includes signature drinks inspired by Miranda (no-foam, extra-shot, extra-hot Caffè Latte with non-fat milk), Andy (oat milk Cappuccino with caramel and cinnamon), Emily (Iced Chai Latte with almond milk and sugar free caramel), and Nigel (Doppio Espresso Con Panna with mocha sauce).
To celebrate May 4th “Star Wars Day,” and the release of the upcoming movie Star Wars: The Mandalorian and Grogu, Burger King and Star Wars have teamed up to launch a new themed menu. New menu items include the BBQ Bounty Whopper®, Grogu’s Blue Cookie Shake, Grogu’s Garlic Chicken Fries, Imperial Cheddar Ranch Tots, and the choice of four different collectible cups.
With Harry Potter celebrating the anniversary 25 years of the films, Cinnabon is offering Butterbeer-flavoured items for a limited time, featuring bons and Chillattas. These menu items are available at select locations while supplies last.
Partnering with a successful movie franchise can prove to be a strategic marketing tool for restaurants, attracting a new crop of customers, celebrating something beloved together, and helping to create a buzz for your business.
Image courtesy of Starbucks
