Olympic fever has begun and it’s a great time to get guests excited for fun festivities, themed menus, and original events.
Here are just a few of the ways you can celebrate the Olympics with your restaurant community:
- Host Olympic viewing parties for like-minded fans to gather and cheer on their favourites.
- Offer a themed menu to add to the excitement. You can create something brand new, introduce a French dish to honour Paris, or update the classics with new names like Silver Medal Sundaes.
- Do you have a kids’ menu? Change up the activities to incorporate the Olympics to get families involved in the festivities.
- If there’s a local athlete competing, celebrate with your community by featuring the athlete’s favourite dish, creating a dish in their honour, or cheering on their event together.
- Host mini-events to attract a crowd. Get creative Olympic-themed trivia nights, medal-shaped cookie decorating, French cooking classes, and more.
- Engage your community with a charity event to raise money for young athletes, a local school, or to help sports teams in your neighbourhood. You could donate a percentage of proceeds, ask for donations from your community, or you could even host a sports-themed auction to raise money for the cause.
- Focus on rewards by awarding prizes on your loyalty app, for people who attend multiple events, or for ordering special menu items. You could up the points earned, offer a free dessert, or reward repeat purchases with perks that will boost customer loyalty for your restaurant.
- Don’t forget your off-premise guests. Some families will want to host their own viewing parties, so make it easy with complete meals, sharing menus, and family combos to encourage guests to celebrate with you at home.
The Olympics only comes around every four years so it’s a unique way to celebrate with your guests, increase traffic, attract attention, and raise revenues. And don’t forget, The Paralympics follow shortly after the Olympics, so hold onto these ideas to cheer for your favourites and re-engage your audience with even more fun and festivities.
