By Jordan Hale Black Friday may not typically be a big foodie holiday, but if you act strategically, you can attract customers, drive traffic, and raise your revenues. Research shows that 79 per cent of shoppers visit a full-service or quick-service restaurant while shopping on the holiday, which offers the opportunity for restaurants to interest busy […]
Hosting an event at your restaurant is a great way to get attention by marketing something new, distinguishing yourself from the competition, and reaching a broader target market. But turning those new customers into regulars is the ultimate goal, and one way you can get them coming back for more is by hosting a series […]
Celebrating holidays at your restaurant means connecting with your guests and bringing groups of people together for a fun night out. Last year, 37 per cent of people planned to order takeout or delivery for Thanksgiving dinner, and five per cent planned to dine out. Make this holiday special for your guests and raise revenues […]
Restaurant events are a great way to engage your guests, draw in a crowd, and build a loyal community. While many trivia nights were born out of the pandemic and social distancing, these events are rapidly gaining momentum, getting attention and filling tables on slower nights. However, operators need to have a plan to be […]
By Mila Holosha Restaurant events can be more than private celebrations; they can be designed to attract new guests with concerts, masterclasses, themed meetups, and interest-based clubs. These kinds of events are often unplanned, happening spontaneously because someone knows someone who needs a venue. In these cases, restaurant owners recognize the potential to bring in […]
Mother’s Day tends to get a lot of attention, but Father’s Day is a great opportunity for restaurants looking to host families celebrating their favourite father figures. Restaurants typically see a 22 per cent increase in sales on Father’s Day, 51 per cent of dads celebrate during the dinner hour, and 21 per cent of […]
As the weather gets warmer, Canadians flock to their local patios to take advantage of the summer season. Outdoor dining increases restaurant sales, so maximizing that space only makes sense. 70 per cent of consumers are willing to wait longer for the patio, so make the wait worth their while with a memorable experience that […]
As the warmer weather continues and operators gear up for the busiest season of the year, creating a strategy for success will help you stay organized and prepared for the demands of summer. From décor to logistics to staffing, planning ahead will help you optimize operations and keep guests coming back. Prepare your patio Traffic […]
As the holidays approach and gatherings ramp up, Happy Hour is one way to attract guests to your restaurant – but the concept has lost a little of its lustre recently. Studies show that 47 per cent of people believe that the discounts offered during Happy Hour are negligible and 62 per cent say that […]
Olympic fever has begun and it’s a great time to get guests excited for fun festivities, themed menus, and original events. Here are just a few of the ways you can celebrate the Olympics with your restaurant community: Host Olympic viewing parties for like-minded fans to gather and cheer on their favourites. Offer a themed […]
