As technology continues to drive change in the foodservice industry, menu boards matter. In fact, studies show that digital menu boards can increase sales by as much as 38 per cent. From a customer’s first impression to providing a positive experience, digital signage can impact how diners see your restaurant and whether they return. Whether it’s in the drive-thru, behind the counter or used for in-store kiosks, digital menu boards provide operators with some unique opportunities for increased sales.

Increased sales

Integrating AI into your digital menu boards can help raise revenues. With kiosks, this intuitive tool can help with suggestive selling and personalization, increasing customer engagement and adding a custom touch. In the drive-thru, AI can help quicken the process with automated ordering for faster service, minimal errors, and better labour management.

Real-time communication

In today’s fast-paced world, diners are looking for shorter lines and a faster experience, and 85 per cent of brands say that digital boards have helped them communicate more clearly to their customers.

Digital menu boards allow operators to update menus with current LTOs, show out-of-stock items, and provide accurate wait times. Digital signage reduces perceived wait times by 35 per cent, and any tool that reduces guest frustration and improves the experience is worth considering.

Future revenue

When your menu board is interesting and engaging, you have a captive audience as diners wait to order. Use the opportunity to highlight high-margin menu items, tease upcoming additions and deals, and reinforce your restaurant branding.

74 per cent of customers list an easy-to-read menu board as their top priority when buying food and digital boards get 10 times the eye contact that static menus get. Presentation is important. List items clearly, add images where you can, and create an appealing board that encourages diners to spend time choosing their orders.

Providing an excellent experience with an easy-to-use menu, adding visuals, listing real-time inventory, and engaging with your customers via digital menu boards will help raise restaurant sales.