Pop culture is making its way into every facet of our lives, and restaurants are no exception. From the movies to social media trends to “secret hacks,” pop culture may just have a place in your restaurant marketing. If you’re looking to get attention for your restaurant, consider a trendy approach.
Think pink
Think about putting movies on the menu! The Barbie movie is creating collabs in almost all industries, and restaurants aren’t escaping its influence on their menus, from cotton candy ice cream to pink pasta.
Although pink was a trend predicted by experts for this year, with strawberry and raspberry purée leading the way as some of the top ingredients, the Barbie movie has upped the demand for dishes boasting a rosy hue, adding incentive for businesses to benefit from the buzz.
If you want to get in on the Barbie craze and make the most of one of the year’s biggest trends, start getting creative with your menu by thinking pink!
Branch out
Have you considered merchandise as an additional revenue stream for your restaurant? It’s trendy for restaurants to use hats, clothing, and more as a way to boost profits, stay top of mind, and attract attention for their brand, letting your customers take on an ambassador role. Choose items that make sense for your business, so you are not stuck with inventory you can’t move. For example, if you own a coffee shop, re-usable cups might work, and you could combine the sale with a free coffee on the next visit or a small discount when customers come in using their previously purchased cups.
If no demand exists right off the bat, you might consider offering merchandise as a perk to your loyalty members or regular customers as a way to start creating that demand.
RELATED: Merchandising could help your restaurant’s brand
Promote it
Pop culture is always a hit on social media, so it’s the perfect way to promote your menu. In fact, #pinkfood has over 96 million views on TikTok, so it is definitely a topic of interest for foodies. People are always looking for that next best thing, and your menu has the potential to get attention and attract new guest visits. 50 per cent of diners claim that social media influences their food choices, so getting attention for your trendy efforts will get more people through your doors.
Use your guests to help you reach a wider audience by encouraging them to post about your restaurant and share and engage with their posts, too. Creating your own hashtag to use will make it easier to find related posts and simplify interacting with a like-minded audience.
Making the most of a pop culture trend is one way to get attention for your restaurant, generate interest in your menu, and reach a whole new audience on social media.
