Seasonal or holiday-themed LTOs are not a new invention, but they seem to be ramping up early this fall. We’ve seen early adoption of fall flavours on menus, with pumpkin having been introduced on many late-summer menus this year, and it appears that Halloween has come early too.
Tim Horton’s is promoting its Halloween collection, featuring costumes and holiday-themed drinkware and apparel. American Tim Horton’s locations are offering several holiday menu items including a Chocolate Peanut Butter Iced Capp with Reese’s, Dream Cookies with Reese’s and pecans or Mini M&Ms, and glow-in-the-dark Trick-or-Treat buckets filled with Timbits.
In the spirit of the season, Burger King is offering an Addams Family-themed menu, starting October 10. The menu includes Wednesday’s Whopper, Thing’s Rings, Gomez’ Churro Fries, and Morticia’s Kooky Chocolate Shake.
Wendy’s is celebrating Halloween this year with the return of Boo Books, with all proceeds going to charity. The books include coupons for five free Frosty Jr. treats, along with a coupon to redeem a $1.99 Wendy’s Kids’ Meal with any purchase. They have also added Frosty Frights, toys inspired by spooky characters, to their kids’ meals.
So far, McDonald’s has introduced two new Halloween menu items including the Twix Toffee Apple McFlurry in a themed cup, and the M&Ms Halloween McFlurry, featuring Halloween sugar shapes and topped with chocolate.
Popeyes recently introduced the Ghost Pepper Chicken Sandwich, just in time for Halloween, now available until October 31. The sandwich features a crispy, all-white meat chicken breast with buttermilk batter, with pickles and Ghost Pepper Sauce, all on a toasted brioche bun.
Set to launch October 16, Dunkin’ Munchkin Buckets are rumoured to be making their way back to Dunkin’ Donuts’ menu for Halloween, along with the addition of the Spider Donut and the Potion Macchiato.
As Halloween gets closer, more restaurants will be launching themed items on their menus. Holiday LTOs are an effective way to generate a buzz for your restaurant, attract customers, and stand out from other operators. It’s also a great way to up those guest cheques with family-friendly offerings that get your guests in the Halloween spirit.
