summer

More restaurants focus on value for summer

As the weather heats up, so are many restaurant deals! More and more operators are looking for ways to increase value for their customers through creative offers, updated menus, increased loyalty perks, and more. Here’s a look at some of the recent additions to value menus for the summer:

Chuck E. Cheese recently announced a few new initiatives to celebrate summer and highlight value, including packages, birthday parties, and simplified gameplay. The new offers include:

  • The 2025 Summer Fun Pass, which began on April 21 and offers unlimited visits for two months (with a third month free, if purchased before May 31). The pass provides 50 per cent more gameplay for the same cost, as well as savings on food, drinks, gameplay, and additional exclusive perks, all of which can be used at all participating locations on every visit.
  • The $99.99 Birthday Party Package includes a celebration with six kids, two hours of gameplay, unlimited soft drinks, and exclusive birthday perks.
  • One Point Per Game means that for the summer, every game is just one point. This helps simplify gameplay, make games more affordable, and lengthen gameplay time, providing a more fun and memorable experience.

Church’s Texas Chicken has introduced a new Real Deals menu, offering guests the option of mixing and matching two menu items starting at $4. The menu is available through Skip the Dishes or Uber Eats and includes items like boneless wings (original or spicy), tender wraps (original, spicy, or Jalapeno Cheese Bombers), classic chicken sandwich, and regular fries.

Dairy Queen has also launched some new deals for the summer, including a $7 Meal Deal with a three-piece Chicken Strip Meal Deal or Original Cheeseburger Meal Deal. They have also introduced a Two for $6 option, where guests can choose from an Original Cheeseburger, Ranch or Spicy Chicken Ranch Wrap, Regular Fries, Medium Soft Drink, Small Sundae, or Small Misty Slush.

Taco Bell’s Cravings Menu has been expanded to include the Meximelt, Caramel Apple Empanada, 2-pack Cinnabon Delights, Chipotle Chicken Melt, Double Stacked Taco, Loaded Fries Pocket, Cheesy Roll Up, Cheesy Bean and Rice Burrito, and the Beef Triple Melt Burrito. All items on the menu are priced under $4.20.

With value on so many consumers’ minds, operators are creating summer offers that will help them stand out, attract attention, and drive traffic to their business.