Innovative restaurant marketing for summer

Summer is the busiest time of year for many restaurant operators, and some QSRs are upping their game by marketing summer specials to add value in new ways. Studies show that 41 per cent of consumers associate summer with special flavours, dishes, beverages, and restaurant LTOs, with 46 per cent interested in purchasing LTO items […]

Strawberries are a sweet addition to summer menus

This year brings new trendy items on summer menus, from local ingredients to fruity flavours, and more! As summer slowly arrives, menus are getting fresh to reflect diner demand, many of them incorporating strawberries on their own and in combination with other seasonal flavours. Fruit and seasonality get centre stage through the warmer months in […]

More restaurants focus on value for summer

As the weather heats up, so are many restaurant deals! More and more operators are looking for ways to increase value for their customers through creative offers, updated menus, increased loyalty perks, and more. Here’s a look at some of the recent additions to value menus for the summer: Chuck E. Cheese recently announced a few […]

What’s the buzz on summer coffee menus?

Coffee chains have started getting the jump on the summer season, launching new items that become available mid-spring. Along with coffee drinks, fruity features are popular, and some classic Canadian flavours are also making their way onto summer menus, adding innovation and local appeal to this year’s lists. Second Cup Café recently announced a new […]