Numerator


Inflation overtakes COVID-19 as diners’ main concern

New data from Numerator has shown that consumers’ longstanding concerns over the persistence of the COVID-19 pandemic are being replaced by worries about high levels of inflation and other financial constraints. A webinar hosted by Brian Ettkin, Canadian Lead of Strategy & Solutions Consulting at Numerator, assessed the company’s latest month-over-month data and found that […]

Assessing which pandemic food trends will stick

Many new pandemic food trends have been formed during COVID-19. But how of them will be sticking around? Data and tech company Numerator has tried to assess just that in a new COVID Buyer Habit Index aimed at understanding the “stickiness” of new consumer buying behaviours. The analysis examines pandemic food trends in major categories including alcohol, […]